NEWS — SPECIAL REPORT
Gerard Tempest
unveils the new look at TravelWeekly’s Globe Travel
Awards last week
The design of P&O Cruises’ new emblem was created in-house by a the team at Carnival UK, with Andy Giles as lead designer. Edgington said: “It’s an
incredibly stylish wave effect on the bow that goes back to where the name of the ship will be.”
“The thing that I’m so proud of is that we didn’t go to a really expensive agency; this has all been done internally by our incredibly talented team of designers within Carnival House and Carnival UK. “It is a real success story. Not only can we talk about the modernisation of our company, but also the ways we use the talent we have in Southampton.” Passengers are being told about the changes through direct mail. Edgington said it was important
for the line to differentiate itself from others at a time when many lines have a presence in Southampton and other UK ports. “We should all be making the
most we can of our most tangible asset – our ships. This is our chance to modernise and there will be no better sight for me next year than looking out of my window at Carnival House and seeing the P&O ships going past with this new livery.” ❯ Letters, page 45
23 January 2014 —
travelweekly.co.uk •11
Union Jack: Livery ‘will make P&O stand out’
P&O Cruises’ new livery will help the line stand out, according to chief executive David Dingle. He said the Union Jack design would make the fleet “more
distinctive and recognisable across the world”. “In our 177th year we are unveiling a new, contemporary livery that symbolises all that we stand for, pointing to the future and celebrating our British heritage,” he said. “This bold new look will make our ships even more distinctive and recognisable across the world. “Our ships will proudly carry Britain’s most distinctive symbol, the Union Jack, on their bows to all corners of the globe. “The P&O Cruises name will be emblazoned along the hulls, and the rising sun, the enduring symbol of our heritage, will shine from their funnels. This modern new look will exemplify the strengths and virtues of our company long into the future.” The cruise line can trace its history back to 1837 when the
Peninsular & Oriental Steam Navigation Company was awarded an Admiralty contract to carry mail to Iberia.
P&O CRUISES: NEW LIVERY FACTS
l At 94 metres in length, the Union Jack image on Britannia will be the longest adapted version of the Union Jack in the world
l The P&O Cruises lettering on the top of the ships will illuminate as they enter and depart port
l The logo on the side of the ship will be two- thirds larger than its current size
Britannia will
become the largest ship dedicated to ex-UK sailings
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