NEW GAMES MAGAZINE FOR KIDS
110% Gaming will hit store shelves in October says O’Brien (far left) and Whelan (left)
would rather have a physical magazine to read through when they weren’t playing games,” says O’Brien. “We will, of course, have an online site that promotes the mag and a digital version – but our audience don’t want anything that takes away from when they are actually playing games.” That ultimately is no huge surprise to DC Thomson’s team, given the firms’ tranche of successful kids titles, but it does challenge the assumptions others may have made about ‘digital youngsters’. “Where we come from as a publisher is that we know this market very well,” says O’Brien, pointing to Whelan’s work managing WWE Kids. That publication has to approach a very physical and gratuitous sport from a very specific point of view and
www.mcvuk.com
talk about it in a way that makes it appropriate for children.
EXTRA GOODIES Editor Whelan cut his teeth on girls’ magazine Shout before moving over to the WWE title. He told MCV that 110% Gaming will draw on that title’s more wholesome approach to its content but with the levels of reader interaction expected of a games magazine. “This is not a case of page after page of straight up reviews. We’re talking about ways people can experience their games more – be that perfecting your FIFA skills, or building your own Minecraft models, or even revisiting older titles,” he says. Readers’ contributions will also help showcase people’s contents and views.
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It isn’t going to be page after page of reviews. We’re talking about ways people can experience their
games more. Gareth Whelan, DC Thomson
The staples of these magazines – posters, freebies and giveaways – are also an important part of the mix, something the research highlighted as important to readers and a key part where publishing partners get involved. That’s where Electronic Arts, Warner Bros and PlayStation come in for Issue One. Whelan also points out that a
print magazine, read by readers when away from their devices, will aid discovery of new content for these kids, especially in an area like mobile when the alternatives are cluttered app stores or fragmented platforms. “We can do a lot in terms of
introducing our readers to games they might not have heard about, whatever the platform, as well as helping them get more out of the games they already have.”
August 29th 2014
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