FACTFILE GERMANY Sponsored by Wholesaler and distributor of video games, consoles and accessories INTERNATIONAL FACTFILE: GERMANY
Population: 80,716,000 Currency: Euro GDP (Per Capita): $47,893 Capital City: Berlin
KEY RETAILERS Expert, Galeria Kaufhof, GameStop, Marktkauf, MediaMarkt, Pro Markt, Real, Saturn
KEY DISTRIBUTORS: Groß Electronic, Großhandel, Koch Media, Otto Group,
TOP DEVELOPERS: Yager Development, Fishlabs, Daedalic Entertainment, Kalypso, Ubisoft Blue Byte
PUBLISHERS IN THE REGION: BigBen Interactive, Capcom, Deep Silver, EA, Microsoft, Bandai Namco, Sony, Square Enix, Ubisoft
THE German games industry is a highly prospective market for interactive media, second only to the UK in Europe – and growing. Over $3.7 billion (£2.2bn) was
generated by the German games market during 2013, an increase of five per cent from 2012. German games trade body BIU reports that over half – €1.8 billion (£1.43bn) – of this figure was the result of software sales alone. The region also has the highest pay- to-play ratio in the world, with 70 per cent of the 39.8 million gamers in Germany choosing to sink their cash into titles. The BIU adds that around 14.5 million Germans play games online, with brain-teasing games the most popular genre, closely followed by casual titles. Due to this preference for online, it’s perhaps unsurprising that consumers are also
August 29th 2014
Germany
has the highest pay-to-play ratio in the world – 70 per cent.
embracing digital games retail. Newzoo reports that half of the German games industry revenue in 2013 came from digital sales, with the BIU adding that over a third (36 per cent) of console and PC game purchases in 2014 to date have been digital. However, while games retail in Germany may be flourishing, game creation has been hampered by tough financial conditions. “Germany
represents approximately
five per cent of the whole world market volume, but German based companies only have a market share less than one per cent,” explained Thorsten Unger of German games trade body G.A.M.E. “Financing digital games content in Germany is quite complex due to very low funding compared to other nations, few venture capital firms and heavy restrictions at banks.”
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