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FACTFILE SINGAPORE


INTERNATIONAL FACTFILE: SINGAPORE


Population: 5,312,400 Currency: Singapore dollar (S$) GDP (Per Capita): $50,323 Languages: English, Malay, Chinese, Tamil


KEY RETAILERS FunzSquare, Hi-Star Multimedia, HMV, K H Time Trading, Mega Multimedia, Playcraft, Qisahn, Replay Interactive, Seow Choon Games, SG Cardmart, Teraforce Distribution, Yimpact


TOP DEVELOPERS Activate, Asiasoft Online, Boomzap Entertainment, Daylight Studios, Ludochip, Lionstork Studios, Magma Studios, Planet Arkadia, Ratloop Asia, Zealot Digital


NOTABLE GAMES FIRMS WITH A LOCAL OFFICE Boomzap, DeNA, Disney Interactive, Electronic Arts, GREE, LucasArts, Microsoft, Namco Bandai, Sony Computer Entertainment, Tecmo Koei, Ubisoft


SINGAPORE is part of the lucrative Asia-Pacific region, which is the largest territory for video games in the world. According to market- intelligence firm Niko Partners, the Asia-Pacific market is now worth over S$830m (£394m) and is estimated to reach S$1.5bn (£715m) in the next three years. Similar to


packed out with gamers playing competitive titles such as League of Legends and DOTA 2. But Singapore is different to


Video game sales in Singapore totalled £176m in 2012, a


other territories in the region, Singapore is dominated by PC gaming. Internet cafes (known in the region as PC Baangs) are hugely popular and a big part of gaming culture in Singapore. It’s also home to a strong eSports gaming scene as these social venues are often


June 6th 2014


two per cent drop on the previous year.


the likes of China or South Korea in that consoles do maintain a presence in the country. However, the number of consumers buying dedicated games devices has started to dwindle. Video game sales in Singapore totalled S$370m (£176m) in 2012, a two per cent drop on the previous year, reports


Euromonitor International. And it’s a decline fuelled by the diminished demand for consoles in the country as more consumers opt to play tablet and smartphone titles over traditional console releases.


60 www.mcvuk.com


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