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CHEAT SHEET


THE


EDITOR W


e’ve redecorated, what do you think? The last time we


redesigned MCV was in 2010. There were a few new features, but it was largely a spring clean of what came before. This MCV, however, is not just


a new font and diff erent headline style - but a reevaluation of everything that we were putting into the magazine. And we’ve done it in time with our special E3 issue, no less. Some of the changes are


subtle. We’ve increased our international section as a result of demand (page 60), we’ve created a dedicated marketing spread (page 16) and we now have a weekly section dedicated to the latest merchandise and accessories (page 52). But when you go deeper... Data is core to everything you read in MCV, and alongside our exclusive chart data, we have teamed up with GameTrack, SuperData, Kantar, Dubit and Fancensus, amongst others, to off er you even more insight into the market (page 25). We have also changed how we talk about games and you’ll notice those mini-previews have gone. In their place comes The Big Game. This is a behind the scenes look at the most important games. Something to discuss with your customers, and something that will help you get a better understanding of the game, no matter when it is due for release. Given how vital pre-orders have become to retail we’ll be talking about games earlier than ever. This week? We interviewed Sledgehammer at length about Call of Duty: Advanced Warfare (page 28). Other changes are obvious


June 6th 2014 A NEW MCV MAGAZINE FOR A NEW INDUSTRY


The MCV you hold in your hands is a reevaluation of everything that we were putting into the magazine.


– with an MCV website that’s attracting almost half a million visitors a month, you’ll see why news is mostly on the web. (And your UK industry magazine will still break stories for you, only in a diff erent and more analytical way: turn to page 39 for our reveal of the new Rabbids title.) Those changes give us space for more analysis and opinion direct from the games business. MCV has always been about you, and so we’re featuring you in the magazine more. Starting on page 21 you’ll see our new Insight section, this week starring Fiona Sperry, James Binns and Joost van Dreunen. Now if you are sitting there thinking: “But hey, I’m the smartest member of the games industry with useful insight and opinions aplenty” then drop me an email at the address below, and we’ll get you involved, too. We believe we’ve struck a balance with this new MCV. Off ering you detailed insight about the changing games business, whilst not forgetting to have a bit of fun. But the great thing about a weekly is that if there’s something that doesn’t work, we can alwatys change it next week. So let me know your thoughts.


Chris.Dring@intentmedia.co.uk 04 www.mcvuk.com


THE WEEK IN VIDEO GAM


RISING STARS THREATEN TO STEAL E3 LIMELIGHT


I


’d almost forgotten about Homefront. The game in many ways


epitomized THQ’s latter day eff orts. Bold, ambitious, with big marketing and a clever PR campaign, Homefront was a hit. It just wasn’t very good. One of THQ’s fi nal moves


was to give the game to a more reliable developer in the form of Crytek UK, the same bunch that built the TimeSplitters series. And then THQ collapsed. But Homefront remained at Crytek UK and now it’s teamed


up with Deep Silver – which pretty much hired half of THQ last year when it acquired the Saints Row and Metro franchises – to deliver its next- gen sequel, Homefront: The Revolution, to retailers in 2015. Crytek and Koch are the types


of companies to watch at E3. Yes, expect blockbusters from the industry’s headlining acts – EA, Ubisoft, Xbox, Nintendo, Sony etcetera, But there are number of rising stars that are rocking up to LA this year with new projects in tow.


Market Data


UK games market spikes to over £30m thanks to the launch of Watch Dogs, Ubisoft’s biggest ever UK launch


£30m £15m £6m £00m 239,876 units


Week Ending May 17th


£9.2m 328,171 units


Week Ending May 24th


Week Ending May 31st


SPONSORED BY SIMPLYGAMES WWW.SIMPLYGAMES.COM £31.9m 830,432 units


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