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MARKETING


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CAMPAIGN OF THE WEEK


THIS WEEK: MOTOGP 14 PQube is supporting its latest motorcycle title with a campaign that lasts until August and goes hand-in-hand with the sport


[INFO]


Released: June 20th


Publisher: PQube


Developer: Milestone


Distributor: CentreSoft Contact:


01216 253 388


TELEVISION


The main focus of the ad campaign will be a two-month TV push that will be shown alongside practice and qualifying rounds of MotoGP, as well as the races themselves. This is in addition to ad space bought alongside The MotoGP Show.


CROSS PROMOTION


The title was announced at the MotoGP event in Qatar in March. The marketing push will end after two months, culminating at the MotoGP at Silverstone in August.


PRINT AND DIGITAL


PQube has teamed up some of the biggest bike magazines in the UK, including the country’s biggest bike paper and website MCN, as well as Ride, Performance Bikes and Motocycle Racer. Ads will appear on the websites


of these titles, too. This is in addition to a digital campaign that will be appearing on the MotoGP website on BT Sport. PQube has since been


promoting the title by having the developers at Milestone tour the UK. This has been covered by the specialist press for both games and bikes.


GERAINT EVANS Head of marketing, PQube


IN THEIR OWN WORDS


MotoGP is the fi rst next- gen off ering in this long


standing and well respected series. Milestone has developed a


reputation of delivering motorsport simulations that feel exceptionally close to the real thing. It has really taken the MotoGP series forward and this is easily the strongest version to date.


MotoGP has been one of


PQube’s best-selling games so far and we fully expect that to continue with MotoGP 14, The Milestone and PQube partnership has been hugely successful in the UK – both last year and with this year’s surprise hit, MXGP.


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