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INSIDERS GUIDE


DIRECTORY


Develop is the only dedicated publication for the UK and European games development community. It reaches over 8,000 request-only subscribers every month.


INSIDER’S GUIDE KENNEDY MONK WHO?


Specialism: Creative agency Location: Fourth Floor,Tudor House, 35 Gresse Street, London, W1T 1QY


Contact: T: 020 7636 9142 W: www.kennedymonk.com E: Info@KennedyMonk.com


MCV speaks to Kennedy Monk’s Bruce Kennedy on the creative agency’s latest developments


Tell us about your company. We create incredible artwork, unforgettable branding and killer trailers. As an independent studio specialising in entertainment, we work with companies on integrated campaigns across a range of disciplines including: original artwork, design, retouching, 3D render, print, video and digital. We’re also increasingly being asked to look at ways to raise awareness and pre-order as part of the overall campaign.


What is your biggest success so far?


Our work for World of Speed, particularly the launch trailer. It was well-received and we enjoyed working hand-in-hand with developer Slightly Mad Studios and publisher Mail.ru.


Amiqus .....................................................................................www.amiqus.com Arm ...................................................................www.malideveloper.arm.com Epic Games .....................................................................www.epicgames.com Eutechnyx ...................................................www.eutechnyx.com/ididithere Sheffield Hallam University ..........................www.shu.ac.uk/prospectus Testronic ......................................................................www.testroniclabs.com University of Hull ........................................................................ www.hull.ac.uk Vicon .............................................................................................www.vicon.com


To be included in the Develop Directory (which appears every month in Develop and every week in MCV) contact alex.boucher@intentmedia.co.uk.


All subscription requests should go to mcv.subscriptions@c-cms.com www.mcvuk.com 59


What projects do you currently have in the works? As well as our on-going TV, movie and book projects, World of Speed’s campaign continues, along with two unannounced titles from the same publisher. And after the success we had rebranding Dovetail’s Train Simulator, we’re working on two new titles for them.


What are the biggest challenges you face? People discover and play games very differently to when we started over a decade ago.


We’re increasingly being asked to help raise awareness and pre-order activity. Bruce Kennedy, Kennedy Monk


We’re very conscious that our creative output must stay ahead in this evolving landscape, so we’re getting involved in the branding and marketing process at an increasingly ‘core’ level, working alongside companies to produce more relevant and engaging communications.


Tell us something about your company no one knows. The team’s secret super-powers include: a published comic writer, a club DJ, a professional singer, a movie reviewer, a club promoter and Sly Stallone’s body-double.


WANT TO FEATURE YOUR COMPANY IN INSIDER’S GUIDE?


ALEX.CALVIN@INTENTMEDIA.CO.UK OR CALL 01992 515 303 PLEASE CONTACT


June 6th 2014


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