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Eastern: Te enrollment level for the MBA program has dipped over the last couple of years. How do you plan on in- creasing it?


Tidwell: We’ve already done it. Our enrollment is up this year relative to where it was last year. We’re investing in our pro- grams. We’re also spending quite a bit of time, energy and effort in terms of talking up our programs, geting people to recognize the value of a business degree, making sure the resources we have are put into the right programmatic places, and working with the main campus to make sure that students know about the great things we’re doing.


Eastern: Why should students choose EMU over other schools to pursue their MBA or degree in business?


Tidwell: Our faculty in the College of Business is the best I’ve ever worked with. Tey’re as professionally accomplished as any other group of faculty I’ve worked with. Tey’ve gone to the big schools, they’ve published in great journals, they speak at international conferences—they’re very accomplished but still atentive to student needs. Tey write, they publish, they consult with big companies, but they’re still interested in how you did on the test, assignment or that group project. And that’s a very easy product to sell.3


Eastern | FALL 2013 17


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