WHAT’S HOT powering the cloud
Mark’s recommendations to this hybrid IT management issue is to: work with providers that have accreditations and SLA’s, find providers who understand cloud in general not just their cloud, work with providers you feel comfortable with as it is a shared responsibility and to look for providers who already do this and have complimentary services.
Domenico explained the implications of the European legal framework and in particular Article 17 – European Directive 95/46/EC. He also took delegates through the legal issues of Availability, Confidentiality, Integrity, Isolation and Portability. He made particular emphasis of the point that the legal tips he had given were addressed to both Cloud Providers and Cloud customers, supporting the earlier point from FireHost that consumers cannot abdicate responsibility of data security to providers.
The All about the Management Spotlight Session stream of talks, moderated by the Evaluator group, focused on why IT management had moved away from just ensuring the technology was monitored and maintained to ensuring that IT performance was aligned to the business needs and supported the more dynamic nature of today’s applications.
Randy Kearns from the Evaluator Group set the scene by explaining that non- delivery within perceived time requirement now means that business owners will find alternatives and that no excuses were accepted – valid or not.
Eero Mattila, Principal Systems Consultant at Dell, also emphasised the importance of ‘application performance monitoring’ as distinct from ‘technology performance monitoring’ as the first important step to managing IT for the business.
However as Mark Thomas, Solutions Architect, at Databarracks pointed out monitoring application performance becomes more difficult in the new world of Hybrid IT where companies could be using a combination of their own data center, a private cloud and public cloud services to deliver the application to the user. The implications of this, when not all cloud service providers use the same cloud stack and physical hardware, it makes it harder to integrate and get commonality of features for performance management.
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www.dcseurope.info I November 2013
One of the most popular streams at Powering the Cloud was ‘Big Data – an exploration of reality’, which was eloquently opened on day 1 by Josh Krischer, Josh Krischer & Associates GmbH, who posed the dilemma of Big Data in that it was a ‘change from centralized, highly structured and easily manageable data to highly distributed, loosely structured (or unstructured), and larger capacity data.’
Throughout the two day Big Data stream delegates heard from experts from the SNIA Analytics and Big Data Committee as well as a number of independent experts including Benjamin Woo from Neuralytix, Bernd Becker from EuroCloud Deutschland and Donna Taylor from IDC.
Again with Big Data, security and legal issues were to the fore and a presentation on Big Data and the Law from Stephan Appt of lawyers Pinsent Masons drew a large audience. His key message was ‘Develop your big data strategy and embed it with legal risk processes & controls’.
Stephan drew out some important issues to consider on ‘Who owns the data?’ pointing out that No-one can own facts per se. (International law) and that you need to understand Data v “expressions of data’ (copyright), Data and “database rights’ and what is confidential information. The Spotlight Sessions really stretched delegates to understand that today’s IT environment is far more complex than even just a few years ago and that CIOs and IT managers have much more to think about than just technical issues.
For those who prefer the technical side Powering the Cloud had more than ample content to feed their enthusiasm. There were Hot topic sessions on Open Source, the Cloud, Solid State, Software Defined ‘X’ and emerging technologies. And there were over 40 presentations and case studies from sponsors as well as SNIA education and ‘meet the expert’ sessions, CloudCamp and HP training and certification sessions. At the end of both days there were Panels and Debates to stimulate thinking around some of the issues raised across the
sessions. The SNIA held their panel to look at all the Data center advances that had been discussed throughout the event. The Big Data – Big Debate brought together speakers from across the two day session to answer questions from delegates and to see if any consensus could be reached on our ‘Exploration of reality’.
Of particular interest was the panel at the end of day 1 looking at the business model of ‘Managed Services’ and its role as the primary delivery model of cloud and channel services over the next few years. The debate was stimulating and the audience participation enthusiastic. Look out for next year when this topic will be high on the agenda.
The ‘Powering the Cloud’ events have evolved a long way over the last few years and the range and depth of content this year was well received by delegates and sets the standard for future years. Most important however it has stimulated thinking and got delegates and sponsors talking much more strategically about how they embrace this new Hybrid IT world.
Moving forward, the event will take place next year on 28th and 29th October 2014 in Germany simply be known as Powering the Cloud in order to unite the conference programme and to be more clearly relevant to the IT industry overall including storage, virtualisation and data centre, the long- standing roots of the event.
Powering the Cloud has evolved over the past ten years from a storage networking event to one that encompasses all aspects of the data centre. To reflect that, the organisers have adapted the branding to highlight six key thematic pillars of the conferences: storage, virtualisation, data centre, Big Data, security and managed services.
The new branding will provide a clear and more concise single event brand that showcases each one of the areas that the conference will cover. It helps to expand as the market evolves, creating opportunities for more sponsors and delegates in the coming years. It is this approach that has enabled the event to prosper over the last ten years where others have not, and the input and support of SNIA Europe as well as leading analyst houses, industry bodies and associates will ensure that the core messages and positioning will remain relevant.
For more information please visit
www.poweringthecloud.com
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