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ONES TO WATCH SCREEN LAUNCHES FACE DETECTION TECHNOLOGY


The Europe-wide advertising network Amscreen is launching a new platform using face detection technology. Originally developed by


automated audience measurement firm Quividi, cameras installed in Amscreen’s digital advertising display screens are able to determine the gender, age, date, time and volume of the viewers. These real- time audience metrics allow brands to review and optimise campaigns


www.amscreen.eu


and tailor content to reach a specific target audience at a certain time of day. Simon Sugar, Amscreen chief


executive (pictured), stated: “We want to optimise our advertisers campaigns, reduce wastage and deliver the type of insight only online has been able to achieve.”


3D MODELLING HELPS CUT CARBON EMISSIONS


Technology company CyberPharm recently launched a new software package that allows users to re-create their own business digitally using 3D modelling techniques to accurately calculate, and ultimately reduce, their carbon foot- print and energy costs.


Using measurements,


observations and data taken on site, the Eco3D Professional programme creates a 3D replica of the business or organisation as it operates, producing a dynamic simulation model of the processes involved.


www.cyberpharm.co.uk Business can use the software


to experiment with new processes, designs, input or components. This enables cost, productivity, energy and carbon benefits to be accurately calculated before any actual change or investment is made.


UK ANTI-BRIBERY AND CORRUPTION GAME LAUNCHED


A new anti-bribery and corruption game has been launched by True Office in the UK to help companies identify and manage risk through gamification. Using the scenario of a UK-based


retail chain looking to aggressively expand overseas, its storyline begins with fictional character, Maryam Osman who has been fired from the Turkish office of FineBuy UK for breaching compliance regulations by using varying bribery methods and


www.trueoffice.com 56 Autumn 2013 www.retailtechnology.co.uk


exploiting her political connections. The 15-minute mobile and


desktop game provides participants with an immersive and interactive way to learn about the new rules and regulations surrounding risks of bribery and corruption in the workplace.


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