AROUND THE GLOBE


Trunki, recently moved from Sage Line 50 to NetSuite cloud financials, enterprise resource planning (ERP) and SuiteCommerce systems to streamline key business processes, boost productivity and support international growth. First appearing on BBC’s Dragon’s


Den in 2006, Trunki now ships to more than 97 countries worldwide. “Managing our many retail relationships and


TRUNKI MOVES TO NEXT LEVEL A


ward-winning UK children’s travel product manufacturer and retailer,


orders via Sage Line 50 was a challenge, particularly once we’d added a second warehouse and moved production over to our own factory in the UK,” said Phil Bagnall, head of operations for Trunki. “Sage’s technology simply wasn’t built to cope with this level of complexity, causing all sorts of issues.” It is also using the cloud systems to


expand Trunki’s sales channels through both business-to-business (B2B) and business-to-consumer (B2C) channels.


Bagnall added that NetSuite enables Trunki to manage all of its international activity and that he expects it to play a key role in our expansion into America in the next 18 months. “NetSuite gives all staff across every


department access to real-time business data wherever they are, which has made us substantially more agile. In a nutshell, NetSuite underpins our entire business and it’s exactly what we needed to take Trunki to the next level.”


SUR LA TABLE OPTIMISES PROFITS U


S kitchenware retail chain, Sur La Table, recently adopted cloud-based marketing, merchandising and inventory data analytics software as a service (SaaS) from UK-


based provider eCommera. By offering timely analysis, eCommera’s DynamicAction SaaS system will offer


Sur La Table actionable insights and recommended business changes to improve omnichannel performance. DynamicAction collects, integrates and analyses thousands of data sources –


ranging from third-party media analytics and attribution data to a retailer’s own inventory systems and e-commerce platform data – and performs the critical role of offering a single view of profit optimisation to retailers across their entire business. “We have passionate customers who use our site to research prior to purchasing


instore, to curate and share product collections, as well as for ultimately purchasing,” said Kevin Ertell, Sur La Table e-commerce vice president. “The more clearly we can view our website, social media and offline channels as a holistic customer experience, the more we will understand how to inspire their passions, aid their purchase processes and create seamless brand interactions.”


HILLIERS GETS POINT-TO-POINT COMMS H


illiers, the UK’s largest grower of trees and hardy shrubs, has found


an innovative way to provide fast network access in a very rural location. With a number of nurseries that


supply its own retail outlets and other garden centres, Hilliers had been using a computer network for some time. But it had put off linking its Broadmead nursery because of its very rural location, approximately a kilometre from its main office. An old, slow dial-up line was not an option, nor was the prospect of


22 Autumn 2013


laying cables. Wireless Excellence was able to connect Broadmead to the main office, using a point-to- point, orthogonal frequency-division multiplexing (OFDM) 50 megabits per second radio link using line-of-sight between the two locations.


Now, when a tree is sold, Hilliers


has direct access to the stock database from the nursery, and can send the data directly to the nursery to print dispatch labels. Ian Nightingale, Hillier IT manager, said the new network has been built at a fraction of the cost of laying cable, offering scale and flexibility should the company want to add more traffic or guest Wi-Fi, for example. “I like the fact that it is mobile,”


he added. “If we wanted to move the equipment, we could take it down and move it very easily.”


www.retailtechnology.co.uk


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