COVER STORY
CARPHONE WAREHOUSE MOBILISES CUSTOMER SERVICE
The UK’s largest independent mobile phone retailer is equipping its store staff with tablet PCs, Retail Technology learned speaking exclusively to its head of BI about its approach to sharing information for business benefit
10 Autumn 2013 V
oracious consumer appetite for smartphone and tablet mobile devices makes the UK currently the world’s third largest smartphone market,
according to market research firm IDC. And the success of Carphone Warehouse certainly bears this out. The
telecoms group highlighted particularly strong UK contract sales in its last quarter ending 29 June. Posting an increase in like-for-like sales of 10.6%, its total connections were up 6% to 2.1 million. The telecommunications retailer, which specialises in combining hardware, connections and services, operates 2,377 stores across eight European countries,
www.retailtechnology.co.uk
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