STORE TECHNOLOGY
customer demand that led it instigate business and process, as well as IT, change. “The work we’ve been doing had been driven by an internal decision to after ‘multichannel’ in a big way, coupled with the risk of not having the ability to get through the next trading peak,” he said. “Essentially though, if you drop the retail
buzzwords and jargon, its just about stripping processes back to the retail basics,” he observed. “Actually, I think it’s a sign of its maturity that the industry is still using different terms for each channel. We live in a time where a customer may research online, come into a store to buy, make a purchase, but then want the goods delivered to their home. With all of these things, our customers are now shopping in a different way and we have to accommodate that, otherwise they’ll go elsewhere. It’s up to the retailer to make it as easy as possible for people to buy from them.” To realise this vision Fat Face announced
earlier this year that it had rolled out new cloud- based EPoS and retail management software and new store till systems. It installed version 6.3 of BT multichannel retail specialist BT Expedite’s Store EPoS system across its store estate, covering over 400 tills in the retailer’s UK, Ireland and Jersey stores in nine months and in time to support double-digit sales growth (Fat Face reports on cloud
30 Autumn 2013
PoS roll out,
RetailTechnbology.co.uk, 11 April 2013). And the till roll out was part of its selection of the BT Expedite Multichannel Connected Retailer Suite, which includes Store 6.3 PoS, audit and operations management and customer relationship management (CRM). Using the BT Expedite Suite hosted on BT
Global Services’ On Demand Compute cloud platform means Fat Face can grow and shrink service provision in line with business needs, while being charged for only the processing power actually used. It is also using BT’s managed payment service specifically designed to meet the new Payment Card Industry Security Standard (PCI DSS) and take advantage of evolving contactless payment technology. “BT is a new partner that offered us the
technology solutions we were looking for and people we could work that had a similar approach,” commented Shepherd. “Culture is very important at Fat Face, so we look for the right product and the right provider, especially when you think the average EPoS system’s lifespan is around the five year or more mark. But EPoS was just one technology factor; there’s also the CRM system and operational, audit and management systems too, with the multichannel architecture at the heart of it.”
www.retailtechnology.co.uk
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