news
An Awesome offer to be Royally proud of?
R
oyal & Awesome has extended its ‘opening offer’ for golf retailers across the UK,
following a series of successful campaigns by retail partners this summer. The offer, which allows new retail ac-
counts to buy four pairs of trousers and get a fifth pair free, gives shop owners the display range at the wholesale price of just £104 and is guaranteed to add a bit of fun and colour to any pro shop this autumn. What’s more, confirmed customer
orders can then be re-ordered directly from Royal & Awesome with no mini- mum order quantities. Dave Clark, the head professional at
Birstall GC, was one of the first to take up the offer earlier this summer and,
with a very small initial investment, has been able to deliver retail sales of more than £2,000. Clark told us “We gave the radically
different Royal & Awesome brand a chance by buying a small range for just over £100 and then reordering to fulfil confirmed customer orders. The brand is certainly one of the leading success stories of a bright summer and it has certainly brought a bit of fun to the club. “We have now sold more than 50
units of Royal & Awesome in two months, including record ladies’ cloth- ing sales in 2013 – almost entirely down to the introduction of these bright new designs.”
www.royalandawesome.com
Twitter Trade Talk
@PureGripsUK
Full range of Pure available now in the UK. To learn more email
info@puregrips.co.uk #playpure #puregripsuk
@RetailTribe
PGA Professionals to be “Trusted Advisor’ to your golf community. Find out how in this video @RetailTribe
retailtribe.com/ rainmaker/trus… #Rainmaker
@ForesightEurope
PING unveils nFLight Mobile wireless custom-fitting soſtware
PING fitting using an iPad. nFlight Mobile
P
provides in-depth results when used with a variety of launch monitors whilst also offering accurate fittings when a launch monitor is not available. In North America, results can be sent straight from the iPad into PING’s production process 24 hours a day, seven days a week. “nFlight Mobile is an
exciting innovation because it makes the fitting process highly efficient and it has the potential to bring nFlight’s breakthrough technology to more golf operations and to more players,” said John A. Solheim, PING chairman and CEO. “Fitters will appreciate the speed and simplicity of nFlight Mobile. Fitters with a launch monitor
8 SGBGOLF
ING has introduced nFlight Mobile, a wireless version of its nFlight custom-fitting soſtware, enabling a complete-bag
can benefit from a virtual driving range where every club and actual ball flight can be analysed and compared using nFlight’s dispersion and optimal-shot- band graphics. “Even without a
launch monitor, they’re able to simulate shot results using nFlight Mobile’s animation capability and therefore able to make set recommendations. By introducing more golfers to the benefits of custom fitting, nFlight Mobile satisfies one of the core objectives that our company was founded on in 1959.” nFlight Mobile is
compatible with the Foresight GC2a,
FlightScope X2, and the TrackMan IIIe launch monitors using Wi-Fi or Bluetooth connectivity.
www.nflight.ping.com
August sales of Foresight #GC2 #HMT and #Simulators smashed all records. Thank you & welcome to our new customers- read for winter profits!
@Odysseygolf
#1 at the Majors. #1 at WGC events. Now #1 in the playoffs. Odyssey putters trusted by more players. @DBChampionship than any other brand
@TaylorMadeTour
“I am so excited about the breakthrough we’ve made with the Speed Pocket”- Exec VP Sean Toulon. Learn more:
bit.ly/16pHFNw #SpeedBlade
@CallawayGolfEU
WOW! #GoJim #59watch
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