specialfeature
SGB caught up with Michael Morton, managing director of MD Golf to discuss the new Aston Martin S Range.
How did the collaboration come about and when did you launch the Aston Martin S range? We first started talking to Aston Martin in August 2011. They were interested in producing a range of premium golf products under the Aston Martin S banner and our credibility in the market coupled with the use of the latest materials and technology made us a good fit. Our business has grown considerably in Asia over the last four years and working with Aston Martin, the quintessentially cool British brand appealed as British brands are highly revered in Asia. We launched the Aston Martin S range to the global golf market at last year’s PGA show in Orlando and the reaction to the marque entering the golf arena was superb. Over the last 12 months we have developed a full range for 2014 which really positions us at the premium end of the market.
20 SGBGOLF
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52