OCTOBER 2013
THE EUROPEAN TRADE MAGAZINE
Issue No. 123 On the cover: A new era for Srixon. Learn more on page 16 and 17.
THE NEW ERA
SEE PAGES 16 & 17
SHOWCASE: HARROGATE GOLF SHOW • TITLEIST 714 IRON RANGE SPRING SUMER 2014 APPAREL SUPPLEMENT
Contents FIRST WORDS We enter a busy time of the
year in the trade with show season! This issue certainly captures the flavour with a comprehensive preview of products likely to be popular at
The Golf Show and a series of features from brands that will be exhibiting. It will be my first time at the show and so feel free to say “hello and mine’s a pint” in the bar during the evening! I would like to draw your attention to our now regular SS14 apparel guide supplement.
We have a comprehensive take on the latest products and trends likely to feature during the warmer months of 2014. This year we have a strong emphasis on the women’s apparel side of things and it is a delight to welcome back Carly Frost as one of our feature writers.
I hope you enjoy the issue.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
REGULARS
4 News Srixon launch new AD333 ball- UKTI grants still available for PGA Merchandise Show- Abacus Sportswear supports golf’s games makers
6 Front of Shop Ian James advises retailers how to best arm themselves in the ‘pricing’ war
12 Launch Pad OrthoSleeve
30 Mulligan Golf’s Man in the Rough
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646
Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159
Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105
Advertising: Chris Slade |
cslade@datateam.co.uk T: 01622 699189 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions
Circulation:Capsule Publishing Services
datateam@capsule-group.com
SGBGOLF 3
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2013. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
FEATURES
14 Competition PowaKaddy
18 Field Report Duncan Lennard speaks to Titleist
22 Showcase Harrogate preview
28 On the Tee Paul Casey interview
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