Dream-time themes
EVENTS The words ‘themed event’ do one of two things.
They probably either strike fear into your heart or make you go, ‘Brilliant! Break out the feathered masks’ By Hazel Davis
WHETHER YOU LOVE or loathe the idea, if the boss decides the next company event is going to be themed it’s the PA who is tasked with executing it. So, how do you make sure your theme is consistent, relevant and serves the purpose it’s supposed to serve? First of all you need to consider whether you do actually need
a theme at all. Don’t spend weeks trying to think of one and end up plumping for something disappointing just because you’re under pressure to come up with something, anything. However, it’s worth remembering that themed events do
make for great media coverage and internal communications, especially if you have good quality images. Consider the wider marketing opportunities both before and after your event.
42 SEPTEMBER/OCTOBER 2013 |
WWW.EXECUTIVEPA.COM Do some research into your theme first. What does it say
about your company and your brand? Is the theme adding any- thing to the event or are you just jumping on a bandwagon? The bandwagon idea should be given some thought. Last
year you couldn’t move for Olympic-themed parties. The cor- porate world was so full of Olympic references that it was hard to know whose event belonged to whom. So it’s important to ensure that your event doesn’t merge with other people’s in your delegates’ minds. Remember, you want delegates to say, ‘Did you go to the Acme Industries event?’ not, ‘Did you go to the Olympic-themed picnic?’ Essentially, don’t do the ‘20s theme so well that everyone forgets that you are a modern manufac- turing company.
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