SOCIAL


UNLESS YOU’VE BEEN LIVINGunder a rock for the past year, chances are (whether you want to or not) you will have got yourself some form of social media presence, whether it’s a facebook page, LinkedIn profile or Pinterest board. You might have just one, or you might embrace social media with gusto but how can you be sure you’re using your social media pres- ence to your advantage professionally and, more importantly, not allowing it to become a disadvantage?


20 SEPTEMBER/OCTOBER 2013 | WWW.EXECUTIVEPA.COM


CLIMBERS CAREER Networking has moved from dusty halls to the


virtual world. Facebook, Twitter, LinkedIn and other social networks are driving the way we work By Hazel Davis


THINK BEFORE YOU TYPE There are probably more social networking sites than you imagine too (Badoo, Bebo, Eskimi, anyone?). Most of us know about Twitter and if you want to stay ahead of current affairs and industry news, it’s a seriously good place to be. Your Twitter pro- file should reflect you and not your employer (unless you are tweet- ing on their behalf) and if you are tweeting with a view to being seen by others in your industry then you need to ensure that what


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