Lobbysign's lasting impression in r W
hen you read, your eyes are flicking across the page or scanning down a printed column, sending signals and information to your brain. In a similar vein, Brackenbury's bright, vivid Lobbysigns convey messages on elegant display units, providing you with highly visual and eye catching information. The eye never stops moving in its continual search for visual information. In a split second it sees and absorbs broad pictures and minute details. When you only have moments to capture someone's attention, Lobbysigns clearly focus your message and hit your target in a way that's both direct and unforgettable.
Brackenbury Electronics is a leading British-based manufacturer of electronic signs. Over the years they have built a loyal customer base of over 4000 companies and organisations who appreciate the value of effective visual communication.
Brackenbury's pioneering marketing changed the public's expectations. Electronic signs are now an accepted part of every day life. People expect to see them in almost every situation. You find them providing updated information in public areas both indoors and externally. Today, Brackenbury's Lobbysign is the medium of quick and clear messaging. It stands like a piece of furniture. Its presence enhances its surroundings. "Our Lobbysign says something about the organisation - that it has the latest information, a modern outlook, and, most importantly is employee and client focused" says Brackenbury's sales director, Robin Errington. Entrance lobbies and atriums are often busy hubs where people arrive and leave, have meetings or pass through to other work locations. There, the volume of traffic and importance of visitors can fully justify a Lobbysign display board, which, when positioned at head height, and right in front of people as they pass, communicates with absolute effectiveness. Brackenbury's Lobbysign, the very latest in free standing electronic displays and wall mounted systems, whose striking design, combined with visual impact and ease of use, has become the essential tool for forward thinking companies and establishments. Electronic reception signage is now unrivalled in displaying welcome messages to visitors, updates of alarm testing, facilities out of order, instructions and meeting room information as well as notice board style information to visitors and employees.
Overall the Lobbysign gives unprecedented impact to notices and bulletins in business, education, healthcare and leisure sectors. Information and advertising on the Lobbysign in public concourses too has great appeal, drawing people's attention to its elegantly housed screens. Robin Errington believes that, over the last 25 years, Brackenbury's natural evolution into Lobbysign LCD signage has been dictated by their customers. "We concluded that we had to make the entrance peg board electronic, and the reception tv look less like a tv." The result was that Brackenbury combined these concepts to create the Lobbysign, which became the all powerful communications tool.
Examples of locations of Lobbysigns • Company reception areas • Hotel lobby areas • University building entrances • Theatre foyers • Town Hall main entrances • Library reception areas • Hospital waiting rooms • Station and shopping concourses • Conference centre lobbies • School or college receptions • Leisure centre atriums
Advantages of Lobbysigns in reception areas
The Lobbysign, based on LED or LCD sign technology, offers the most modern and efficient method of drawing attention to any message you want to display. It provides a simple and effective way to communicate notices to staff, clients and visitors.
The Lobbysign draws onlookers to its high quality screen presentation. It reduces pressure on staff by being quick to operate and by being able
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Building & Facilities Management – September 2013
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