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Eyes On...


Eyes On…


LED Hut has a fantastic name in the lighting industry; what was the inspiration behind starting the company? LED Hut was founded in 2011 and it has grown from a small five-person start-up to take a leading position in the online LED market in the UK. We identified at a very early stage that switching to LED lighting technology is a quick, convenient and cost- effective way to cut carbon footprints and reduce energy costs. Using our wide- ranging expertise in digital marketing and e-commerce, ledhut.co.uk was born. The website was designed to feature the best range of quality LED lighting products together with all the information and support visitors need to make switching simple. Our rapid growth is testament to our focus on helping customers choose the best LED options, with the highest level of service at every stage of the process. The website is always evolving with new


products and features designed to make our customer experience the best it can be. Our focus remains on increasing awareness and understanding of the eco and money- saving benefits of LEDs – which use 90% less energy than traditional incandescent


A1 Lighting chats to Jonothan Ruff, Managing director at LED Hut.


lights – and helping customers make the right purchase decisions for long-term results. We have now provided more than one million bulbs to UK households, and in the last year alone, we’ve supplied enough replacement bulbs to save around 3,000 tonnes of CO2, delivering approximate customer savings of more than £3.5m.


You have recently made it to the finals for a very prestigious award (as featured in our August issue)- Congratulations! How did you get nominated into the awards and what sets LED Hut apart from similar companies to yourselves? The National Business Awards are the UK’s most prestigious independent business recognition platform, recognising excellence across a diverse range of categories. LED Hut was chosen from hundreds of entries and nominations as one of this year’s finalists in the Growth Business of the Year category. We were nominated due to the phenomenal growth the company has achieved in recent times; increasing sales five-fold over the last 18 months with the backdrop of challenging market conditions and fierce competition. The judges recognised that LED Hut uses excellent digital marketing to enable it to


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