This page contains a Flash digital edition of a book.
Retail Lighting


There are always risks when choosing a new lighting system and retailers need to remember to be thorough when doing their research. Andy Chell, Sales and marketing manager at Greenlite Lighting Solutions, says that three key questions should always be asked: what is the long-term viability of the solution, what is the background of the manufacturer, does the warranty include only product replacement or a full return-to- site replacement? He warns that retailers need to make sure


they are buying a lighting solution that is right for their merchandise – especially when it comes to LEDs. He goes on to say, “Many lighting companies – especially LED-only companies – will try and sell the products they have, rather than seek out options best suited to the individual retailer.” He adds: “It can be better to use an independent lighting supplier that has no bias towards a particular manufacturer or technology.” More than 70 substandard or even illegal LED based products have been withdrawn from sale in the last four years. These products have been removed as many of them are substandard imports and range from LED bulbs to complete lighting solutions. They were removed by the European Commission as a precautionary measure to protect buyers from potential risks including fire, burns and electric shocks.


Osram is committed to helping firms invest in safe and secure LED lighting products that are suitable for their needs, budgets and energy efficient requirements. LED lighting products have transformed the lighting industry. Genuine, high-quality


LED products are up to 90 per cent more energy-efficient and offer lower total cost of ownership,” says Jason Ford, UK Controls manager at Osram. “However, it can be difficult for customers to know if the product they are buying is everything it claims to be, and the EC list of substandard solutions makes for worrying reading. “While the law helps to protect customers from hazardous products, lighting users should also be vigilant towards cheap LEDs as many give poor performance in terms of brightness and lifespan. Although these are within legal safety limits, they still constitute the risk of wasted investment. “We have therefore developed guidance that we hope will help customers to navigate their way through the market and find a solution they can rely on; one that is backed by years of research and development and exhaustive safety testing,” Ford concludes. Osram offers advice to retailers looking to choose a new lighting system including buying from a reputable brand and seller, check the IP rating for products and choose products with a guaranteed lifespan. Much of this may seem common sense but when it comes to a large outlay such as a new lighting system, retailers can sometimes get blinded by cost or short delivery or installation times. When choosing a new system retailers need to not only look at the aesthetics of the design and the purpose of the lighting but also how long the system will last, how much it will be to run and work out the return on investment over the years.


Above: Retail Window Lighting, image supplied by Osram. Below: Andy Chell Sales and marketing manager at Greenlite.


Contact Energy Works


+44 (0) 203 397 1700 www.energyworksplc.com


HL Display


+44 (0) 1279 822 307 www.hl-display.co.uk


Lietcorp


+44 (0) 1455 637505 www.lietcorp.com


Greenlite


0844 880 2116 www.greenliteuk.com


Osram


+44 (0) 1744 812221 www.osram.co.uk


44


www.a1lightingmagazine.com


A1


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100