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100% Design D esign Overload


Keep a look out for...


Hanna Francis


Contact: +44 (0) 203 225 5200 www.100percentdesign.co.uk


Buster & Punch James Smith Designs Desinature


100% Design is the UK’s largest design show and this year unveils an exciting new direction. 2013’s visual concept, and show theme – Creative Balance – gives the exhibition a visual identity and exploration of creative process. The main concept was conceived by specialist communications design agency Thomas.Matthews along with the accompanying marketing campaign which was devised by branding and graphics agency Form. Creative Balance will underpin the show’s award winning layout, content and commissions.


The show will again focus on four industry sectors: all arranged around a central hub, Interiors, Office, Kitchens & Bathrooms and Eco Design and Build. Each hub will showcase the work of thought-leaders across the design community. The Central Bar is reached through a 66m long tunnel designed by creative and live events specialists Studio Design UK.


Interiors:


The interiors hub will explore the innovation of 3D printing as an accessible method of production. A global competition staged with creative collaboration agency Talenthouse will see examples produced before and during the show within a specially designed interior. Sustainability, quality and empowerment of individual makers will be demonstrated and debated live.


Office: Created by architecture and design studio TILT, the Hanging Room concept explores how suspended elements can be lowered


34 www.a1lightingmagazine.com Ash Allen


individually to create an ever-changing functionality. This practice is one of the leaders in codesign an exciting new concept that integrates end users into the design process.


Kitchen and Bathroom:


This hub will incorporate the shows restaurant serving seasonal food that can be grown at home. The space will explore design’s role in micro-agriculture demonstrating the opportunities in local and individual food production. There will be a separate installation for bathrooms, presenting the latest trends and concepts. Dornbracht will premiere its game- changing Smart Water technology. Years ahead of any similar product, its intuitive digital controls to adjust water flow and temperature separately, with precision to the °C and ml.


Eco Design and Build: Produced by London based materials resource studio Material Lab, this ever- changing installation will showcase some of the world’s most innovative building and architectural materials.


James Smith Designs Creates soulful and unobtrusive handcrafted furniture and lighting that’s crafted in Smith’s UK studio.


Ash Allen


Australian based, Ash Allen brings the Dollop Light to the UK for the first time.


Desinature


Launching 2 new products at 100% design, including a flat packed lamp shade which is reversable offering a white side and a coloured side to suit all tastes.


Buster & Punch


Showcasing their new collection named Hooked Lighting at 100% design.


Opening Times Wednesday 18th September: 10.00 - 19.00 Thursday 19th September: 10.00 - 21.00 Friday 20th September: 10.00 - 19.00 Saturday 21st September: 10.00 - 18.00


Keep a look out for… Hanna Francis.


An up and coming lighting designer; her designs offer a mix of Scandinavian simplicity and English charm with subtle perforated patterns.


Staged over 20,000m2 at London’s Earls Court Exhibition Centre, 100% Design is the commercial cornerstone event of the London Design Festival.


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