DATA ANALYSIS
Media tablet volume sales rose 73 per cent year- on-year
The fall of traditional computing continues
GfK’s ITC senior account manager Chris Kennedy-Sloane looks at how the market performed in June year-on-year, including declines in desktops, notebooks and peripherals, plus a rise in media tablets…
IN JUNE total IT dipped into a slight decline of 1.7 per cent in both volume and value for June 2013 versus June 2012. The main driving factors were not peripherals categories as they had been in the past, but rather the older traditional computing areas that were suffering in the wake of the continued growth of media tablets. Notebooks saw a decline of 10 per cent in both volume and value in June 2013 versus 2012, a significant blow for the most value important category to overall IT. Similarly, traditional desktop computers excluding all-in-ones fell by 19 per cent in volume and 26 per cent in value over that period, further exacerbating the decline of overall computing. While there is still a presence for netbooks, they continue to decline at over 47 per cent in value and 39 per cent in volume as they retreat to a more online-only presence.
36 PCR September Contrasting these declines is media
“The knock-on effect of the tablet growth continues to be very visible in peripherals – mice have fallen 31 per cent.”
Chris Kennedy-Sloane, GfK
tablets, which is up 73 per cent in volume year-on-year. However, this is tempered by an average selling price (ASP) decline of 30 per cent over the same period, meaning that the value growth for media tablets was only 20.6 per cent. In June 2013, this made media tablets only just more important to the overall IT marketplace in value than notebooks for the first time since December 2012. The knock-on effect of the tablet
growth continues to be very visible in peripherals – mice, generally unimportant for touchscreens, have fallen 31 per cent in June 2013 over 2012 in volume. This is contrasted with keyboards, which consumers seem to see as much more important for touchscreen devices, declining only three per cent in volume over the same period and up more than 40 per cent in
value. This is primarily due to the shift towards Bluetooth-enabled keyboards that have a higher ASP and are designed to be used specifically with tablets. Storage as a product area in
comparison has remained quite strong in volume, particularly when contrasting physical storage with the growth of cloud storage. Total storage grew 4.4 per cent in volume in June 2013. Considering that USB storage is mostly unusable with tablets, this appears to imply that consumers are still purchasing expandable storage for use in the home with their traditional computers. In value, the situation was not as positive however, with total storage falling 12.7 per cent over that same period. This was primarily driven by a decrease in prices of solid state drives, the largest growth area in storage at the moment which is also rapidly becoming a commoditised rather than specialised product.
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104