FRONTLINE
OnBuy plans to take a bite out of Amazon marketshare
UK-based online marketplace is eager to support the economy, saying some major retailers and brands have already signed up
EXCITEMENT ON THE HIGH STREET
THE CONVENIENCE of online shopping means consumers can sit in a comfy chair and browse through thousands of products until they find something that catches their eye. Similarly, those who are looking for a
OnBuy MD Cas Paton is hoping to have 1,000
retail/vendor partners on board by the time the site goes live
specific product need not run in and out of various shops in the High Street enquiring whether they stock it. They can simply type what they’re looking for into a search box online and find the item in seconds. While this is all very convenient, it’s also
very dull. So it’s exciting to see some innovations on the High Street. Dixons Travel has unveiled a new
By Dominic Sacco
A NEW British online marketplace says it plans to take five per cent marketshare from Amazon over the next three years.
OnBuy.co.uk – which has
secured major investment from IT provider Centerprise International – already has around 200 retail/vendor partners on board. It’s hoping to have 1,000 in total and some one million products listed for sale when it goes live. OnBuy MD Cas Paton (pictured)
told PCR he believes OnBuy’s British focus will set it apart. “We would like to take five per cent of Amazon’s market share over three years,” he said. “But we’re here to support the UK economy.
The UK economy is being skimmed; there’s a lot of money going overseas and we need to make sure the entire sales cycle is kept on- shore. Let’s bring it back to Britain. “If your business is 100 per cent
on-shore you can support the UK economy completely. Online retailers have commented that they find Amazon a very difficult company to reach, which is typical of a very corporate institution. We want to be as approachable as possible, because we want clarity and open relationships with retailers and consumers. We will allow the sale of overseas items within the UK market but those sales are still going to be made within the UK market.
Twenty5Eight Solutions offers innovative field marketing solutions to all industries. Our aim is to deliver a high quality of service, client satisfaction and staff engagement, ultimately providing an exceptional experience for all involved. To find out more on our service offerings contact Danny Coe on
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28 PCR September “We’ve already had some major
retailers and brands come on board interested in working with a British marketplace. I believe this is a great thing for the economy.”
OnBuy is aimed at businesses – including major brands and independent retailers – rather than individuals who may want to make private sales. There are no sign-up fees – just a flat monthly rate of £22 from when the UK site launches in November. OnBuy categories include
Electronics & Technology, Cameras & Photo, Business & Industrial, DVD, Games & Music, and more.
www.OnBuy.co.uk
‘concept store of the future’ which has giant floating screens, interactive catalogues and a flexible design that has the ability to change with seasonal trends. Dixons has also confirmed that some of these elements will make their way into the firm’s High Street stores (read more on page seven). As well as the promise of futuristic Minority Report technology-esque stores, PayPal’s new ‘check in’ app is paving the way for a wallet-free High Street. The app enables shoppers to pay for things using their smartphone. They simply ‘check in’ the participating stores via the app and once at the till, the shop assistant uses the same app on their own device to view the shopper’s PayPal account and photograph and confirm a payment. The scheme is currently on trial on
Richmond High Street in London. If deemed a success, it’s likely that this new payment method will be available across many areas of the UK (read page 27 for the full story).
All of these experimental developments
are making the High Street a thrilling environment to be a part of right now, and prove that there is plenty of life in bricks and mortar retail. Here’s to many more High Street
innovations in the future.
laura.barnes@
intentmedia.co.uk
www.pcr-online.biz
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