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OFF TRACK Send your pictures to mark.sutton@intentmedia.co.uk • northern ireland boosts mtbing • a penny (farthing) to join ridelondon


Olympic trio ride for Brad’s Foundation


Over 1,000 riders joined Sir Bradley Wiggins and fellow Olympic champs Laura Trott and Dani King for the second annual Ride with Brad cyclosportive. Organised by Pennine Events, three routes were available as well as a cycle show and festival of sport in the Event Village in Barnoldswick. Funds were raised for the Foundation to support and give opportunities for grassroots and elite sport. More here www.ridewithbrad.com


ElliptiGO quickly


The London Edinburgh London Audax is a testing challenge – with a 116 hours and 40 minutes time limit – but two competitors decided to up the stakes by ‘riding’ the route using an ElliptiGO. For those not in the know, ElliptiGO is a combination of a running, cycling and cross training machine. ElliptiGO marketing director Idai Makaya cycled, er, ElliptoGOed with customer Alan McDonogh and they both successfully completed the 1,419km within the time limit. www.elliptigo.co.uk


Makaya and McDonogh beside their ElliptiGOs


Sir Wiggo was joined by Laura Trott and Dani King on the Foundation ride


Sponsored by the brands of Moore Large 01332 274252


“FOLLOWING our success in the Olympics, the Paralympics and the Tour de France, British cycling is riding high – now we want to see cycling soar. Our athletes have shown they are among the best in the world and we want to build on that, taking our cycling success beyond the arena and onto the roads, starting a cycling revolution which will remove the barriers for a new generation of cyclists. “This Government wants to make it easier and safer for people who already cycle as well as encouraging far more people to take it up and business, local government, developers, road users and the transport sector all have a role to


play in helping to achieve this.” PM David Cameron, speaking on the


news the Government is investing £77 million in cycling (page 86), Monday August 12th


“Dutch annual spending on cycling is, conservatively, at least forty times what has been announced today, and is continuous, not just a one-off disbursement. We need to start catching up, and yet we are falling further and further behind. “To give some context to the paucity


of today’s announcement, the government has only just presented £28 billion in funding for the strategic road network, and even released £500m in funding for electric vehicles, the take-up of which remains dire. “It should also be noted that the funding being announced today barely exceeds the tiny budget of Cycling


England – a body abolished by this government. In effect, we are scrabbling to get back to where we were before 2010.


“Given the widely acknowledged long-term savings from investment in cycling infrastructure – in terms of improved public health and well-being, reduced congestion and road maintenance – it is high time the governmnent started putting serious money into cycling as a mode of transport, rather than reannouncing crumbs from the table.” Jim Davis, CyclingEmbassy.org.uk, on the £77m investment in cycling, August 12th 2013


For more on these stories, head to www.BikeBiz.com BIKEBIZ.COM BIKEBIZ SEPTEMBER 89


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