I-RIDE DEALER SHOW
times over expectations. With a slight price drop this year, the company starts with software development and has built it’s all-in-one system from there. Free software is available from
BKool.com where users are encouraged to create a Facebook-style profile from which they can share their rides gleaned from the real world via a simple to use smartphone app or use them to train. There’s a free demo unit with every stock in. Birzman is another fairly fresh addition to i-
ride and it’s had a big impact, we’re told. The renowned brand is still refining its pumps to the nth degree, featuring the celebrated Snap-It head. The smartphone mounts have sold very well too, with a new iPhone 5 version which also fits new larger smartphones. Sticking with newer brands, Gemini lights joined i-ride last year. The simple range uses CREE LEDs, and all come with multiple mounts packaged in the box, including a headmount. This season sees upgrades to the latest CREE LEDs, so there’s more power for the same burn time. The lights are programmable so users can choose their own power/time balance and come with extender cables so riders don’t have to ride with batteries attached to their helmets. i-ride is currently the exclusive Prologo
distributor and it’s been a good year thus far. The saddles are making greater use of the CPC tech, which has now trickled down to the mid-priced saddles. Featuring tiny volcano-shaped pieces of silicon, grip is improved while vibration is reduced – the tech is also used to reduce vibration in F1 car seats and improve grip in gloves used for abseiling from rescue helicopters. For Northwave the key product category of the moment are winter boots. The Arctic MTB boot boasts full BOA enclosure and can cope with -25C temperatures. The fluorescent boot is now complemented by, for the first time, a road boot that is similarly eye catching and can cope with those chilly temperatures. The 2014 NW shoes, meanwhile, have been
hugely changed, with 80 per cent of the range new or revamped, with new tech and lower weights the range-wide story. Highlights include the brand new road focused Galaxy, replacing the Evolution. Sporting a sock rather than a tongue, there are no pressure points inflicted on the foot, similarly straps are moved away from higher parts of the foot to reduce pressure in the range. Thermo welded rather than stitched, the low profile shoes have a low stack height due to a clever attaching mechanism. There’s a new closure device too, where shoes can be removed without losing all the tension in the straps. The huge range even has shoes for women outside of pink and green colour schemes. Northwave clothing and accessories have
grown, now with a high vis LED strip now available in green and orange. Custom clothing is a key area too. There’s a 30 piece minimum (though garments can be mixed), six week lead times and built-in trade margins. Other highlights we barely have room for are
the successful Conti line-up, the popular Thomson dropper, Speedplay – which is saving its latest product for Eurobike – and Deuter – stock of new lines for the latter is arriving in January, so expect to see more on that at Core Bike next year. For more info on those and everything mentioned above call 01444 243000 or email
info@i-ride.co.uk.
24 BIKEBIZ SEPTEMBER
BIKEBIZ.COM
Double Boa dials make this a snug fit, sporting a new closure device
Thompson’s popular dropper post
Northwave’s cycle clothing line, within which are custom options
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