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Sponsored by ELECTRIC BIKES Moustache: one to watch?


New range from the French brand will be its UK launch at the NEC Cycle Show in move to grow in Britain By: Jonathon Harker


QUIRKY FRENCH e-bike brand Moustache has a full product launch at Eurobike this year and is bringing its range to Birmingham’s Cycle Show too. Spotted on a busy ISPO Bike stand,


The concept wooden Moustache bike (top left) might not be arriving in shops, but plans are ramping up to get the rest of the line-up in the UK in greater numbers


where the brand was tight-lipped on its new ranges, BikeBiz was told it is just starting out in the UK, where the market – like Spain – is ‘hard going’ for e-bikes. Despite that, the brand’s presence at Cycle Show – as well as what BikeBiz heard from the horse’s mouth – is a solid sign it has plans for our local electric bicycle market.


The 100 per cent electric bike- dedicated firm only uses Bosch systems and produces in the region of 3,000 bikes a year, 50 per cent of which are exported. Moustache was created three years ago and now employs in the region of 14 people. www.moustachebikes.com


OPINION: So you’re thinking of stocking electric bikes…


ENTERING THE electric bicycle market as a retailer is a smart business decision. The promised and much hyped market for electric bikes in the UK is finally taking a hold. Recent indications have been very encouraging, with specialist electric bike shops showing healthy resilience during the recession. Five years ago the German e-bike market was where the UK market is now at roughly 25,000 units sold each year. Now our German friends purchase in excess of ten times that figure with one third of all bikes sold being electric. Consider how electric bikes will


introduce new custom to your store by looking at your existing customers and asking are there any gaps? Are women


40 BIKEBIZ SEPTEMBR


“Would you attract more potential customers onto two wheels if it wasn’t for the hills around your shop?”


Bob Wales, Juicy Bikes


catered for? Are your older riders still able to participate in their life-long sport or would they benefit from electric bikes that now offer adjustable levels of assistance from zero to 100per cent? Would you attract more onto two wheels if it wasn’t for the hills around your shop or if commuters felt they could arrive at work without sweat? If the answer to any of the above is


yes, then electric bikes are for you. Take your time to work out which type of customer you have in your area. Are they more likely to be interested in mountain bikes, commuter bikes or city bikes? Once you’ve established which type of customer and which style of bike is most suitable you should get in touch with


members from BEBA and BA who uphold good business practice. You should make sure that the bikes you pick comply with EN15194 and have a certificate, also make sure that they have UN38.3 certificates for their batteries. After that it’s freewheeling. All BEBA and BA members have UK service support centres for training and spare parts. E-bikes make cycling more inclusive, as


it breaks down many of the barriers. More people on bikes is good for the whole industry. Statistically electric bikes are used up to five times more than conventional bikes, which means more servicing. Bob Wales, director, Juicy Bike beba-online.co.uk; bicycleassociation.org.uk


BIKEBIZ.COM


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