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CYCLE SHOW 2013 PREVIEW


Interactive ideas…


The Government’s declared £17 million for cycling in Birmingham isn’t the only reason to head to the Midlands this year. Mark Sutton talks to Upper Street Events about a re-invigorated and more interactive than ever Cycle Show set for the NEC this September…


SPECIALIZED, MADISON, Trek, Condor, Windwave, Hope, BMW, Cube, Upgrade and many, many more. As you’ll see from the exhibitor list from this year’s Cycle Show, the main attractions are signed up and that’s just the start of it. Big name brands do, without a doubt, draw


larger crowds, but it’s perhaps the diversity of the floor plan this year that has the potential to swell visitor numbers. There’s dedicated areas for electric bikes, disability cycling, handmade artisans, BMX and perhaps most relevant to you, the BikeBiz reader, a zone that will be open exclusively on the trade day, catering for the many electronic point of sale suppliers, the ACT and any other firm looking only to deal with those in the business. In another boost to the business credentials


of the Cycle Show, an extended road test track running outside of the arena for approximately 750 metres, will cater for the serious cyclist and potential customer. Those looking to try a number of high-end bikes will be able to get up to top speed, as opposed to having to negotiate tight corners at regular intervals. With this longer route to cycle, consumers will really be able to get to grips with exotic bikes, as well as ride alongside pros from Rapha and Raleigh UK during two time slots per day. On their way back into the arena, users of this extended track will be able to converse with the people behind the brands to discuss their feedback and have any questions or enquiries about orders fulfilled. At the time of writing, stand space is 95


per cent sold, according to organisers Upper Street Events. “There’s still a small amount of space left,”


says event director Chris Holman. “We’re thrilled to host nearly 230 exhibitors within the NEC this September. At this point in time we’re ahead of schedule and all set for the biggest show to date. There’s some really great features on the floor plan once more and dedicated areas for a number of sectors within cycling, hopefully making it an easier to navigate show for the consumer and adding value to our exhibitors.” The electric bike arena, located


BIKEBIZ.COM BIKEBIZ SEPTEMBER 29


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