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OUTDOOR & FITNESS


Outdoor Trade Show preview


Cross-over event hosting exhibitors from both the bicycle and outdoor industries


By Jonathon Harker


3,000 PRODUCTS from 300 brands will be on show at the eighth Outdoor Trade Show (OTS), opening its door at Stoneleigh Park Exhibition Centre this month. Also incorporating over 700 tents and


awnings for the ‘largest outdoor tent display area in Europe’, OTS will preview new spring/summer 2014 ranges, as well as product for top up orders for delivery pre-Christmas from exhibitors such as 1000 Mile; 9Point9; Buffera; Burton McCall; Dalesman; Keela; Lyon; Madison; Odlo, Oxford Products; SealSkinz; Silva and SueMe.


“Following another tough year for retailers and manufacturers, we’re delighted to have taken over 125 bookings from such a fantastic mix of brands.”


Marta Williams, OTS organiser


“Following what has been another tough year


for retailers and manufacturers alike, we are delighted to have taken over 125 bookings from such a fantastic mix of brands,” said OTS organiser Marta Williams. “As retailers are looking for additional cross-


over products, the show has become very relevant for cycling brands that want to present their range to a new customer base, and for bike industry retailers to see what is on offer.” The show runs from Sunday 8th to Tuesday 10th September 2013 (indoors and outdoors), and Wednesday 11th September 2013 (outdoors only). The OTS Novel Awards are back for 2013,


sporting a brand new voting system, which has allowed retailers to vote for their favourite products across seven categories. The online voting process determined the three finalists in each category and will be announced to the industry during the first week in September and on display in a dedicated area at the show. A panel of judges comprised of industry experts will then choose the winners, which will be announced at the show on Monday September at 6pm 9th in the link area between the two halls.


BIKEBIZ.COM


PRODUCT PREVIEW Odlo (stand 40f) will showcase its Evolution


X-Light collection, designed specifically for warm temperatures and intense activity. Blending technical expertise with fashion, the collection offers a variety of coloured tops and bottoms tailored to both men and women, including the pictured short sleeved crew neck shirt (RRP £35). These cool, extra-lightweight tops have integrated ventilation zones for optimum moisture transport to deliver a high level of comfort, breathability and functionality. ODLO’s own ‘Zoned Function’ design means


that each zone on the garment has a different thickness to aid moisture transportation for maximum body climate control. Constructed using a 3D knitting technique, these zones are seamless for maximum comfort. As with ODLO’s other underwear collections, the Evolution X-Light range features – thanks to the silver ions woven into the material, it ensures odour prevention and a permanent day long fresh feeling. www.odlo.com


SEPTEMBER BIKEBIZ 45


Part of Odlo’s Evolution X- Light collection


Stoneleigh Park, Outdoor Trade Show style


“ OTS - 300


BRANDS, 3000


PRODUCTS, EXCLUSIVE DISCOUNTS AND


INDUSTRY GOSSIP.


WHERE ELSE COULD I FIND ALL


THAT? ”


Oxford Products (stand 39b) is one familiar cycle trade name appearing at the 2013 Outdoor Trade Show. The brand has been selling cycle products since the 1980s and now has a comprehensive range of over 3,000 parts and accessories. According to the company it now sells every component on a bicycle other than the frame itself.


Amongst the highlights appearing at OTS are


Oxford’s bright eye LEDs, featuring two bright LEDs, three modes and a Silicone Strap Mount which retail at £7.99. Also appearing is the brand’s Combi Chain


Lock 10. Constructed from stainless steel, the lock sports a rust resistant body and deadlock mechanism. It’s also available as a 9.5mm chain


THE OUTDOOR TRADE SHOW 2013


INCLUDING THE LARGEST OUTDOOR


TENT DISPLAY IN EUROPE


Stoneleigh Park Exhibition Centre Stoneleigh Park, Warwickshire, CV8 2LZ


outdoortradeshow.com Enquiries: 0161 437 4634


8th – 10th September 2013: Indoor & Outdoor


11th September 2013: Outdoor Only


Sunday 8th September: 10am – 5pm


(halls open until 6pm)


Monday 9th September: 9am – 6pm


(halls open until 7pm)


Tuesday 10th September: 9am – 5pm


Wednesday 11th September: 9am – 5pm (outdoor only)


PROUD TO SUPPORT


OTSShow @OTS2013


FREE PARKING & ENTRY


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