PROMOTION
THE VERSATILITY OF PELLEVÉ FOR AESTHETICS
Joel Schlessinger discusses how he has successfully integrated Ellman International’s Pellevé System into his aesthetic practice, and the benefits it has had for his patients
rejuvenation that utilizes advanced radiofrequency
T
JOEL SCHLESSINGER, MD, is a board-certified dermatologist in Omaha, NE, and Course Director for Cosmetic Surgery Forum (www. CosmeticSurgeryForum. com)
technology to
target fine lines, wrinkles, and aging skin. Pellevé precisely delivers heat to the deep dermal tissue to induce collagen contraction without damaging the epidermis. The result is skin tightening and wrinkle reduction with a visible improvement in skin quality and texture. One of the features that is unique to
Pellevé is its ability to straddle the line between doctor
performed and
aesthetician performed procedures, yet command a higher overall value to the patient/customer. Few treatments are able to produce results as significant as Pellevé, while sitting squarely in the aesthetician’s realm. Pellevé is a highly versatile system that delivers continuous radio- frequency energy so that the clinician can customize how much energy is delivered and the specific areas of focus. Using one of four sizes of GlideSafe® handpieces, heat is gradually delivered
and
HE PELLEVÉ® WRINKLE Reduction System from Ellman International is a skin tightening system for non-ablative skin
The gradual heat delivery ensures that this treatment is not only painless, but pleasant for the patient. The handpieces feature an innovative sensor that delivers even energy and stops energy flow when the device senses loss of contact with the skin, resulting in increased comfort during the treatment.
The versatility of having the optimal handpiece sizes (7.5 mm, 10 mm, 15 mm, and 20 mm) to work with is another advantage. By using a combination of the different sizes of Pellevé handpieces, each patient treatment can be customized so that specific areas of concern can be addressed, resulting in just the right amount of energy delivered to achieve the desired effect. The small handpieces are ideal for maneuvering around the contours of the face, including areas that are difficult to access, such as the periorbital and perioral regions where fine lines are a common complaint. The larger handpieces are optimized for the mid-face and jowl areas.
The Pellevé System is unique as it is also a high frequency surgical generator specialized for cosmetic procedures. Based on Ellman’s Surgitron® technology platform, the 4 MHz high frequency waveforms result
in less collateral thermal
into the deep layers damage than standard of skin, stimulating new collagen growth
tight ening 52 ❚ skin. May/June 2013 |
prime-journal.com
electrosurgical generators. Many practices find it especially valuable for minor surgical procedures, telangiectasias and the removal of small lesions.
High patient satisfaction Any new piece of equipment or procedure has to fill an unmet need in your practice. Pellevé fits well into an aesthetic practice and is especially good for patients who are not ready for or resistant to deeper resurfacing procedures that can have side effects such
as edema, erythema and
downtime, or may have time constraints that don’t allow longer procedures on the day of the consultation. Many of our patients are delighted
to have the ability to start their rejuvenation process immediately, but without any downtime at all. They appreciate that the treatment is quick, affordable and comfortable, and they are able to go back to their normal routines immediately while experiencing some immediate improvement. At the same time, our aestheticians
appreciate the revenue stream and ability to build their practices and frequently reciprocate with patients who come to them for Pellevé and then start cosmetic treatments with us. It is one of the few aesthetician- level procedures that acts as a ‘gateway’ to larger procedures. We began doing Pellevé this year in our medical spa, and the response was so favorable that we added a second unit for our cosmetic dermatology practice within just 2 months. We have kept the fees reasonable and position Pellevé as an entry-level treatment for patients who do not want anything invasive, painful or that will incur downtime. I
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