whathouse.co.uk
Clockwise from left: Wolves chief executive Jez Moxey and
Rupert Bates of
whathouse.co.uk in the Molineux 'half-time
house'; Rupert Bates faces the cameras; Rupert Bates and Jez Moxey flanked by (l-r) Wolves manager Dean Saunders and players Bakary Sako and Karl Henry; CGIs of what Molineux will look like next season.
way we deliver value for our portfolio of sponsors. We’re looking forward to working closely with What House? to increase the awareness of the new homes portal across the country.” Rupert Bates, editorial director of
whathouse.co.uk, said: “After an excellent working relationship in our first season with Wolves, significant commercial results and increased brand awareness, when the opportunity arose to move from the back of the shirt to the front as the main club partner we jumped at it.” “Football has a huge reach, both socially and
commercially and the partnership will continue to promote our brand and draw visitors to
whathouse.co.uk and extend our advertising and editorial offering to the nation’s housebuilders and housing associations,” added Bates. “Football results on the pitch have been very disappointing, but Wolverhampton Wanderers is a big club, with loyal and passionate support. Wolves, with its iconic old gold and black colours, has a rich and evocative history and the club will bounce back.” With recent government initiatives, such as Help to
Buy, geared to providing financial support for buyers of brand new homes to stimulate the housebuilding market,
whathouse.co.uk is ideally placed to promote new developments, with no second-hand properties to dilute the search, ensuring top quality, targeted leads.
The award-winning portal is enhanced by a strong
editorial team, providing daily coverage of the new homes market. The website has iPhone, iPad and Android apps, as well as a mobile version of the portal, allowing potential purchasers to search for new homes on the move. The owners of
whathouse.co.uk, Globespan
Media, also publishes Show House magazine and runs the annual ‘Oscars’ of the housebuilding industry the What House? Awards. sh
showhouseMay 2013 |
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