56 AN EXCERPT FROM 101 VETERINARY MARKETING QUESTIONS ANSWERED
your questions answered Q
What interior design efforts are best for retaining clients? Robin Brogdon, MA A
Essentially, clients are looking for comfort and function. Because visiting the veterinarian can be stressful for the pet owner as well as for the pet, do whatever you can to create an environment that minimizes anxiety and
creates a sense of well-being. Accomplishing this does not need to be expensive. Care- ful attention should be paid to interior design; enlisting the assistance of a color specialist or space planner can be helpful. Remember, what you are really trying to do is appeal to how clients feel in your practice. Depending on your practice‘s goals and vision, you may select colors and art
to evoke a particular sentiment, such as calm and tranquillity, modern with bright colors, or homey and cottage-like. Much depends on your geographic location, the building itself, and your personal style. If you are so inclined, music can add a lot to ambience without being distracting. Give special thought to the materials you display, making sure everything is neat and tidy. Clutter can provoke a sense of claustropho- bia regardless of the actual square footage. Complimentary refreshments are always a nice touch, and clean restrooms are
a must! In terms of function, seating should be comfortable yet easy to clean. Be sure to
provide a reasonable semblance of privacy for discussing invoices and making pay- ments. If space allows, consider separate waiting areas for cats and dogs. The best design elements, no matter how subtle, will make clients feel as though
you have rolled out the welcome mat in anticipation of their arrival and your focus is on serving their needs. But most of all, have friendly team members welcome each client and pet by name.
Excerpted with permission from 101 Veterinary Marketing Questions Answered © 2012 AAHA Press. To order, go to
press.aahanet.org.
Trends magazine, May 2013
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60