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Communication Culture
zation most likely collapsed due to envi- ronmental changes, warfare, disease or overpopulation, and today only remnants of it remain scattered around the Sonoran Desert. The benefit of effective communica-
T
Don’t fall victim to ‘culture collapse’ by Ben Williams
tion techniques probably would not have saved these ancient people, but it might help your practice’s culture from suffer- ing a similar end, with employees scat- tered to the four winds and your building left empty. The title of this year’s Trends Execu-
tive Edge session at the AAHA Phoe- nix 2013 Yearly Conference was “Clinic Culture Collapse.” The session was pre- sented by Carolyn C. Shadle, Ph D, and John L. Meyer, Ph D. The pair set up a fictitious scenario
in which a struggling clinic had recently hired a new practice manager. The owner was concerned by an increasing number of complaints from clients and called a meeting with the practice manager. The manager was very strict and posted employee errors on a bulletin board for all to see. She also brought the mission statement from her previous practice and was surprised that no one seemed to know what it said.
Trends magazine, May 2013
he Hohokam culture thrived in the American Southwest for close to 1,500 years until it suddenly disappeared in the 15th century. This civili-
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