INTERAZAR SHOW REVIEW
www.euroslot-online.com
Fer Interazar Small but perfectly formed
Euroslot travels to Madrid to see the latest gaming developments in the Spanish market I
n a much smaller setting than ENADA, Fer Interazar made great use of the available space and produced a busy, bustling and vibrant show for the Spanish
market. Exhibitors and guests all left happy, and even the final day – notoriously slow at almost every exhibition in every industry on earth – was abuzz. Easy to get around, good venue, and lots of good product. What’s not to like?
Many big operators were there, including major international companies like Aristocrat, while many other big gaming brands worked with Spain-based partners. On that note, the first day of the show saw Aristocrat announce it would be
working with Spain’s GiGames to further both companies’ presence in the local gaming market. GiGames, part of the CONEI Corporation, is to partner with Aristocrat in sales, after-sales support and other areas in an agreement that covers currently available and future Aristocrat games for the arcade/salon and bar markets, as well as potential machine deployments in other gaming sectors including casino and networked gaming operations. Aristocrat is looking to get a foothold in the larger bar market in Spain, and
working with GiGames should realise that ambition. GiGames General Manager – EMEA, Pedro De Matos, explained: “GiGames offer an established, significant domestic install base and a national logistics and rapid response network vital to our operational needs. Their local knowledge and expertise in this market provide the perfect match. Customers will benefit from not only the ready availability of our games but also a proven nation-wide back-up service that is so crucial in a diverse mix of single and multi-site venues.” Product-wise, Aristocrat brought a surprisingly broad suite of gaming solutions
for Spanish players – surprising because this is fundamentally a local market show, but this surely underlines their commitment to the local market. The
offering comprised new games for Spain’s Type B bar and salon street markets, a selection of premium standalone casino slots, the TruServ VLT system and a range of online gaming content. Front and centre was L.A. Gator, Aristocrat’s latest new concept for the Spanish
bar market, which stood alongside its recently approved predecessor, Desert Magic, offering twin video gaming entertainment developed especially to suit the requirements of this sector. Desert Magic was also displayed in a linked jackpot configuration, ready for play in salons and bars where legislation permits, or is pending. Aristocrat’s Sales & Marketing Director – Europe, Donal Maguire, can look back
on a very positive experience for his first show in Madrid. As well as their popular licensed slot products, the company’s SBG solution TruServ could be key for growth as it can drive VLT networks; Donal explained: “We are looking at all possibilities in Spain, including opportunities to bring more online content to players through our range of Internet games and mobile apps. “Visitors to our stand learned just how we intend to increase the level of service
and support for Aristocrat games over the coming months and years. Expansion of the magnitude we anticipate requires an enhanced infrastructure to ensure smooth and sustained growth with an absolute focus on our customers’ needs.” Interblock exhibited with their Spanish distributor Dosniha Gaming, with the
ever-lovely G4 Organic Roulette on display. This was set within Merkur Gaming product, with 10 play stations set up for Roulette. Organic Roulette provides players with every wager available on a live game but
with a much faster pace and immediate payouts. This popular and exciting game can be displayed in several different versions, and can be upgraded into a Football shaped gaming product with Player Information Display [PID], which gives
18 APRIL 2013
THE INDEPENDENT VOICE OF THE AMUSEMENT AND STREET GAMING INDUSTRY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32