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08 BREAKINGNEWS


NEXT-GENERATION LEDS FOR RETAILER A


s part of its commitment to reduce energy consumption and its direct carbon footprint,


Next has made the leap from traditional lighting to the latest LED technology. The retailer chose a range of luminaires from Luxonic Lighting and used GE Lighting’s Infusion LED modules as par t of an overall system, which will help it achieve a 40% energy saving, reduce maintenance and at the same time improve light quality in the Next stores. Sustainability is a high priority


for the fashion and home furnishing retail brand and one of its key aims  and reduce energy use across its 530-plus UK stores, with a target to achieve a 35% reduction in electricity consumption by 2015.


The leadership team identified


an opportunity to make significant energy savings by upgrading the lighting installations in the existing stores from MR16 halogens, ceramic metal halide and compact fluorescent lamps to the latest


energy saving LED technology. They were looking for a reliable solution providing superior light quality including high CRI and lumen maintenance, which is also future proof in the quickly changing and developing LED market. “Making an informed decision about an LED system is currently  products being sold on the market with varying performance claims,” explained a Next spokesperson. “Therefore, we were meticulous in our selection process and set a variety of performance parameters for the  the lighting scheme. The stores not only look excellent but for the next  maintenance required.”


BRANDS SHAPE E-COMMERCE FUTURE


Brands at the forefront of digital, including Reckitt Benckiser and Bacardi, have teamed up with e-commerce technology provider Shopwyre to drive and track online sales by turning their own marketing touchpoints into multi-retailer points of sale. 


retailer website, the brands are enabling consumers to add products to their personal shopping basket at their chosen online store from any Shopwyre-enabled brand touchpoint, such as a brand website or Facebook page, print ad or TV commercial or even the product pack or branded merchandise. Shopwyre’s cutting-edge technology presents live


pricing and special offer information to consumers  products according to their distribution and availability at the different retailers. By integrating brand content with commerce,


Shopwyre is designed to enable brands to extend their sales opportunities beyond the retailer platforms and have direct dialogue with consumers at the point of   promoting different products at different times to creating a whole new, compelling and distinctive online shopping experience.


Quick and easy to implement (the provider said a platform can be up and running in a matter of hours),


RETAIL TECHNOLOGY MARCh/ApRIL 2013


Shopwyre’s brandable and customisable interfaces allow brands to build their e-commerce offering according to their unique character, products and target audience, thereby maximising marketing return on investment. 


were excited by the results of our initial exploration  Shopwyre’s technology means we can both build meaningful relationships with our target audience via our digital platforms and drive sales to our retail partners’ online shops.” Shopwyre added that its technology not only helps


to drive sales. It tracks them as well so that brands can directly observe and gain unique insight into online shopper activity and behaviour. It also said that, for their part, retailers could simply sit  diverse places on the internet and in the physical world. Shopwyre “promotes synergy and collaboration between brands and retailers in order to drive mutual growth and opportunity in online sales,” the provider stated.


S   Harveys has appointed social  Bazaarvoice and       exercise to  execute a complete social   core objective     


Customer experience  ForeSee recently announced the  latest mobile  and revealed that the customer   mobile and the more traditional     


 smartphone or tablet device to access a retailer’s 


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