multiCHANNEL 23


JOHN LEWIS RENEWS FULFILMENT CONTRACT


provider, iForce with for a further three years. iForce has worked with John lewis since the


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establishment of its e-commerce proposition in 2001, and has supported the retailer’s dynamic growth in this area during this period. the logistics specialist handles up to   redditch, Birmingham, which distributes orders to thousands of consumers a week using its proprietary warehouse management system, Smart. Over the years iForce has worked alongside John lewis in pioneering the likes of ‘click & collect’ from its stores; offering customers the widest possible delivery options, including to nearly 200 Waitrose stores. “We have worked in close partnership with iForce since the launch of our customer-


epartment store retailer, John lewis,  services contract retail logistics


focused online proposition, over 10 years ago. Since then, a spirit of collaboration and shared expertise has resulted in the unrivalled growth of our award-winning service that now forms a key element of the partnership’s   Dino rocos, John lewis operations director. “During this long shared history, iForce


have shown unmatched experience and great agility, together with a willingness to work collaboratively to drive forward our customer experience.this, in turn, has enabled us to develop our own in-house capability, increase our depth of assortment and provide our customer’s with proposition choices to meet their expectations. Deciding to extend this collaboration further was a very simple decision and i look forward to continuing to bring new innovations and levels of service to all our customers, based on a strong and 


JuicE BraND auGmENtS rEalitY


urity Soft Drinks recently unveiled plans to completely overhaul its leading brand, JuiceBurst, using Blippar augmented reality technology. New packaging features interactive labelling incorporated across the JuiceBurst range.the fruit on each label literally ‘bursts’ off of the pack for consumers who download the Blippar app to their smartphones, revealing links to JuiceBurst social media channels and inviting further consumer engagement including competitions. Jon Evans, marketing director for purity


p


Soft Drinks and ex- head of seed brands at Britvic, said: “We are extremely excited about bringing Blippar technology into the soft drinks sector. it’s something our core target audience know all about and use frequently via their smartphones. By completely overhauling our packaging and making it interactive, we feel it will not only stand out on shelf and instore, but also create greater  


its website via pinterest, one of the fastest growing social media platforms, to encourage consumers to share content more easily.


NEXT EXTENDS FULFILMENT AUTOMATION


Next has completed a further extension of its automated sortation system garment conveying and sor tation equipment provider Dürkopp Förder technik at its national hanging garment distribution centre in West Yorkshire. the latest investment involves the


installation of 23 additional pickbuffers and associated conveyor connections, which can store a total of 90,000 extra single items.the pickbuffers enable automatic storage and single item picking for both e-commerce and store orders. covering some 50,000 square


metres, Dürkopp designed the whole concept to take stock from an adjacent high bay warehouse for feeding into the automated forward pick-face and sortation process. Garments are selected here for shipping to Next’s 520 uK stores, international stores and to service the company’s growing volume of catalogue and internet sales. Every garment is individually


tracked throughout the system using Dürkopp’s radio frequency identification (rFiD) controlled  unique product information in real time for tracking, picking and sorting. the rolladapter enables individual hanging items to be transported along an overhead conveyor system from induction to dispatch.the rolladapter is automatically removed at the end of the process for re-use on incoming stock, keeping operational costs down.


march/april 2013 RETAIL TECHNOLOGY


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