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12 EUrOciSREPORT


EUROCIS 2013: MOBILE BECOMES MAINSTREAM


EVENTS


Retail Business Technology Expo


12-13 March 2013 Olympia, london www.retailbusinesstechnologyexpo.com


International Materials Handling Exhibition 19-22 March 2013  www.imhx.biz


IRX 2013


20-21 March 2013  www.internetretailingexpo.com


Prepaid Expo Europe 17-18 april 2013 park plaza Victoria, london www.iirusa.com/prepaideurope


T


his year’s annual European retail technology trade fair, held in Düsseldorf, Germany played


host to a number of new innovative and forward-looking solutions for mobile, writes Miya Knights, Retail Technology editor Judging by visitor numbers, which topped 7,000 and represented a 10% increase on last year’s numbers according to organisers, there were high levels of interest in the latest till and self-service checkout systems alongside all manner of retail iT products and services on show at EurociS 2013. But the overriding theme of the three-day event, which took place from 19 to 21 February 2013,  smartphone and tablet systems. One exhibitor, Synqera, introduced its instore marketing and advertising platform, to deliver real-time customer interactivity at the point of sale (poS). Using ‘big data’ analysis of multiple data streams from business and external resources, the platform – implemented on its Simplate touchscreen kiosk – can enable loyalty programme offers  and payments. Synqera analyst Victoria Zosimenko


told Retail Technology that the international startup headquartered in St. petersburg, russia developed the promotional analytics platform


RETAIL TECHNOLOGY March/april 2013


before creating the payment terminal to exploit it. “it is compatible with any loyalty  recognition technology works with the analytics engine to deliver promotions or even games to the customer, who often has 40 seconds of ‘dead time’ while at the poS, paying for shopping,” she said.


Suppliers and retail decision-


makers, both on exhibitor stands and during the EurociS and Multichannel Forums, were also keen to discuss the integration of mobile with web, social  Thomas Fell, retail division senior vice president and member of the  said his company was using its traditional store-based systems to retailers extend existing investments using an ‘omnichannel’ strategy to offer customers seamless shopping experiences across different channels. “a lot of our customers have used


two different systems to operate their store and online channels, for lots of different reasons,” he said. “But omnichannel is different again, where the stock instore and online is linked. So we’re leveraging the Tp.net suite of software we already offer, with our mobile development so retailers can make the same checks at store level  order online.”


Infosecurity Europe 23-25 april 2013 Earls court Exhibition centre, london www.infosec.co.uk


IFSEC International 2013 13-16 May 2013  www.ifsec.co.uk


BRC Retail Symposium 2013 25 June 2013 lancaster london hotel, london www.retailsymposium.com


Customer Experience Exchange for Retail 2-3 July 2013 pestana chelsea Bridge hotel, london www.customerexperienceexchangeretail.com


2013 North America PCI Community Meeting 24-26 September 2013 Mandalay Bay convention centre, las Vegas www.pcisecuritystandards.org/ communitymeeting/2013


2013 European PCI Community Meeting 29-31 October 2013  www.pcisecuritystandards.org/ communitymeeting/2013


 Community Meeting  Shangri-la hotel, Kuala lumpur www.pcisecuritystandards.org/ communitymeeting/2013


 Steve Robinson, customer director at B&Q and Nigel Blunt, head of international business development for internet retailing at Tesco, recently advised retailers on multichannel and international trading with a focus on how best to sell in new territories at IVIS Group’s ‘Optimising growth in international markets’ breakfast 


The Customer Experience Exchange for Retail is an invitation- only director’s forum taking place from 2 to 3 July at the Pestana Chelsea Bridge Hotel in London. The main theme of discussions will focus on increasing brand loyalty and consumer spend in today’s hyper-competitive market by creating an innovative and integrated omnichannel experience.


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