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loss&SECURITY 29


WILKINSON PROTECTS PROFITS 


  


stage in a remote monitoring and intelligence network operated by lodge service. The programme will reduce the cost of store security by an estimated 50% and   according to the security specialist. 


intruder alarms and remote access control  central ccTV surveillance of selected  retail outlets. lodge is developing the system


 conventional guarding with the latest ccTV monitoring and internet protocol (ip) control technology. The strategy targets resources according to risk profile. customer movement and asset


data for security protection and even marketing analysis can be managed centrally at the provider’s new cat2 status arc intelligence hub in accrington.  driver-controlled deliveries out of hours throughout their journey and arrival at the store.





   to provide much more than traditional ccTV monitoring. The software platform allows us to connect all areas of our business nationally in a comprehensive loss prevention strategy. From distribution  able to use technology to deliver a clear  safety of our staff and customers and the protection of assets.” 


    risk and suppor t a rapid response to  security staff. 


warning and aversion of threats through the provision of real-time data gathered centrally. so overnight or each morning we can deploy security staff and deal with any issues for that day. The database of  and propor tionate response to ensure the safety of people and assets.”


  


T


he cambridge satchel company has engaged markmonitor to address 


 that have plagued the brand since its rapid success as one of the latest global fashion obsessions. 


  the company engaged the online brand protection company to protect the consumer. 


counterfeits and fraudulent sites are    they come back with new names and  


 needed a new approach that reflected a deep understanding of the web and digital channels and turned to markmonitor for  


our brand and our promotion and are not  forcing us to incur additional costs for increased customer service programmes and legal fees. These sites are hur ting the consumer and diver ting our attentions from positive marketing programmes to support our customers.”


markmonitor uses proprietary technology to search auction sites and business-to-business marketplaces in search of infringing listings. it then uses   operating in the highest volumes and doing the most damage to the customer’s business and reputation. since working with cambridge satchel


for just a few months markmonitor has detected and carried out enforcement   advertising the availability of thousands of units. The brand protection programme has detected 29 e-commerce sites selling  the cambridge satchels brand by using the brand in the domain name.


march/april 2013 RETAIL TECHNOLOGY


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