EDITORIAL
Make the Most of It O
pportunity is what you make of it. Yes, I have resorted to a catch phrase in this month’s editorial, but with good
reason. Te catch phrase is true. And, with Cast- Expo’13 in St. Louis this April, opportunity will be knocking on the door and I want you and your facility to make the most of it. With an expected at- tendance of more than 8,000, CastExpo’13 is the industry gathering place this year. As I write this column, I can feel the buzz of interest from both the sold-out exhibit floor as well as from attendees antici- pating the excitement they will experience. This buzz is because CastExpo presents opportunity on a silver platter. The latest and greatest in technology and services are being showcased. The leading minds in our industry are presenting ways to advance our practices. Solutions to many of the issues you are strug- gling with may just be a conversation away. The only question is, are you going to seize this opportunity? Te North American metalcasting industry is
sources. If our industry is able to capital- ize on this opportunity, it could set the foundation for the future. Take a look at our fea-
“Te bottom line from these seven current and potential
customers can be summed up by the quote of one:
‘What can we do jointly to take the cost out?’”
ture article, “Prepare for Your Customer’s Expectations,” on p. 36. Tis article examines the sourc- ing strategies and expectations of seven different cast- ing buyers. Te bottom line from these seven cur- rent and potential customers can be summed up by the quote of one: “What can we do jointly to take the cost out?” Tis challenge is not a new one
to metalcasters. It is a question you face every day from your custom- ers. But it is a challenge whose solution (or at least the beginnings of an answer) may be uncovered at CastExpo. So, as you prepare for your trip to CastExpo’13 and as you walk the show floor in St. Louis, think about what you want to gain from the
experience. Ten, take the steps necessary to make sure you leave the show with answers to your questions. Te opportunity is yours.
on an upward trend right now and both metal- casters and industry suppliers can feel it. Yes, the demand from casting buyers has let up the last few months from the blazing pace that had been set in 2011 and the first half of 2012, but forecasts show a pick-up again in the second half of 2013 that is expected to continue in 2014. The demise of North American metalcast- ing that was forecast by many at the height of the recent recession has now been replaced by a resurgence in capacity demand and a desire by many buyers to work more with their local
Alfred T. Spada, Publisher/Editor-in-Chief
If you have any comments about this editorial or any other item that appears in MODERN CASTING, email me at
aspada@afsinc.org.
March 2013 MODERN CASTING | 9
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