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Product News Solus launches its biggest ever


sales promotion Solus, the leading supplier of garden, décor and leisure products, has launched its biggest ever sales promotion – introducing the new ‘Dig These Deals’ campaign. Brands from Solus, including Yeoman, Joseph Bentley, Adorn and


botanico, will be central to the promotions, which will directly help drive sales through garden centres during the key spring and summer seasons. ‘Dig These Deals’ has been introduced to replace the popular


Blooming Great Deals and Autumn Price Fall promotions. Instead, the exciting new campaign will feature even more money-saving deals and pick up line opportunities such as half price products, buy-one-get-one- free offers and free products with particular purchases. The wide variety of promotions available result in an all-round package for the consumer, arming them with a complete portfolio of gardening tools and accessories to take them through the season. The promotional activities are all accompanied by tailor made, eye-


catching POS material which is set to raise consumer awareness in store, as well as create strong brand identity. The Dig These Deals POS packs feature a brand new clip system, which allow the POS to sit at different angles to target all areas. And, in order to create a full multi-channel communications promotion, deals will also shortly also be featured online for the first time at , enabling consumers to view


offers and find out where they can take advantage of them. Additionally a programme of advertising has also already kicked off in key consumer gardening publications, designed to help drive sales direct into store. Don’t miss out on these great ‘Dig these Deals’ this spring This spring season the ‘Dig these Deals’ promotions will undoubtedly help retailers to arm their customers with the right tools to kick start the 2013 gardening year.


Why not take advantage of the half price deal on Joseph Bentley’s popular hand trowel and fork (RRP £8.99), or the unrivalled BOGOF deal on Yeoman’s carbon cultivating spade and forks (RRP £12.99 - £14.99)? Simply contact your Solus representative to find out more.


Reply No. 15 Taking Strength And Accuracy


To A Whole New Level When it comes to innovations in the world of spirit levels, Stabila always leads the charge. With the launch of its new R-Type levels, Stabila introduces a revolutionary design that breaks the mould in terms of functionality, design and robustness, with nothing else like it on the market. Distributed by leading professional tools supplier Hyde, the new Stabila R-Type spirit level is available


in 7 lengths, is robust, lightweight and comfortable to use, whilst offering a stronger profile than ever before. Featuring a unique, ergonomic R-shape design, the R-Type has an easy grip along the full length of


the level, which has been designed, tried and tested by building professionals to ensure it offers high levels of comfort for all types of site work. Ideal for working in environments where normal levels would topple over, this new spirit level has


an extra-wide base of 4cm, which gives an unrivalled level of stability. And where longer levels can be prone to twisting due to their length, the R-Type features incredible twist-resistant engineering thanks to its ingenious R-Shape extrusion, which ensures continued accuracy along the length of the entire level.


With a ten-year accuracy guarantee and a measuring accuracy in normal and upside down positions


of 0.5mm/m, the Stabila R-Type produces measurements that can be relied on in all situations, whilst the two vertical and one horizontal vial make measuring out a quick and simple task, without the need to


move the level. Furthermore, this new level has three marking edges, making it ideal for the marking and even cutting of materials. With durability a crucial requirement in all types of construction work, the R-Type level has removable shock-absorbing end caps with patented Stabila anti-slip


stoppers. Simple to keep clean, it also features a powder-coated surface which is dirt repellent, while the vial housing is designed so that dirt can’t gather in the corners. Designed by tradesmen for tradesmen, the Stabila R-Type takes marking and measuring out to a whole


new level. Reply No. 18 The New Advent Master Precision


5m/16ft Tape Measure The most Accurate Tape Measure You Can Buy Specialist Tape Measure Supplier Advent Tools Ltd has re-launched its Master Precision Class 1 Tape Measure. The New Advent Master Precision 5m/16ft Tape Measure is one of only a few Class 1 Tape Measure’s


on the market boasting the most accurate tolerance class of +/- 0.6mm The new Advent Master Precision Tape 5m/16ft Measure features an easy to read 25mm Metric &


Imperial Blade. The new design fits perfectly into the hand, with a top blade lock and a bottom pause button. The new Advent Master Precision has a list price of £7.99 ex vat


Reply No. 3 telephone 01444 440188 ToolBUSINESS+HIRE 7


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