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Demag Cranes Group becomes Terex Material Handling & Port Solutions
The integration of the Demag Cranes Group into Terex is progressing and becoming more visible to the outside world
erex has held a majority share in the company since August 2011, and a domination and profit & loss transfer agreement came into effect in April 2012. Since then, Demag Cranes has been integrated within Terex as a fifth business segment, oper- ating alongside the other Terex seg- ments of Aerial Work Platforms, Construction, Cranes (mobile and tower cranes) and Materials Processing (crushing and screening equipment). Demag Cranes Group will operate under the Terex Material Handling & Port Solutions banner in its dealings with customers and the market, replac- ing the Demag Cranes’ identity. The new Terex Material Handling & Port Solutions business segment con- sists of two business groups. The Material Handling business group comprises the industrial cranes busi- ness along with its associated services in most countries. The globally renowned Demag brand will be extended to include the tagline ‘A Terex Brand’ and continues to stand for the industrial cranes, components and related services.
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The Port Solutions business unit combines the Gottwald Port Technology business of Demag Cranes’ Group with the port equipment busi- ness of Terex. The Gottwald brand has been changed to Terex Gottwald to reflect the integration of the two brands, which are both renowned in the port industry. With its combined product portfolio, Terex Port Solutions
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offers its customers a broad range of manual, semi-automated and auto- mated solutions in the port technology sector, making it one of the leading suppliers in this industry.
Aloysius Rauen, president of the
Terex Material Handling & Port Solutions segment, explains: “The integration of Demag Cranes’ Group into Terex Corporation is a strategic gain for everybody. Our customers benefit from a broader range of prod- ucts, which offer real added value. To serve them even better, we work closely together with the other Terex segments to gain access to markets in various regions, for example, or to utilise existing sales channels. The economies of scale alone have enabled us to achieve considerable savings in our purchasing activities, which ulti- mately benefit our customers.”
About Terex Material Handling & Port Solutions
Through its Material Handling & Port Solutions business segment, Terex Corporation is one of the world’s lead- ing suppliers of industrial cranes, crane components and services under the Demag brand, as well as port technol- ogy with a broad range of manual, semi- automated and automated solutions under the Terex and Terex Gottwald brands. Terex Material Handling & Port Solutions manufactures in 16 countries on five continents and operates a sales and service network in more than 60 countries.
JANUARY 2013 Materials Handling & Logistics
The integration of Demag Cranes into Terex Corporation will offer a range of customer benefits
About Terex Terex Corporation is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastruc- ture, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries. Terex reports in five business segments: Aerial Work Platforms; Construction; Cranes; Material Handling & Port Solutions; and Materials Processing. Terex offers financial products and services to assist in the acquisition of equipment through Terex Financial Services. More information can be found at
www.terex.com
Demag Cranes & Components T: 01295 676202
www.demagcranes.com
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