INSTITUTE Elective Courses | Group Two
E243 Developing a Competitive Workforce
Employers across the nation agree that a qualified and well-trained workforce is key to sustained growth and competitiveness. Learn the various roles your organization can play in this arena and the resources you can tap into.
• Overview of workforce development activities and terminology.
• Common initiatives and roles of chambers in workforce development.
• Resources available to assist you in your workforce development program.
Note: Offered only at Southeast and Winter sites.
E244 Using Data to Grow and Sustain Your Organization
The flow of knowledge is a competitive advantage. This course explores a people- first and principle-centered approach to leverage knowledge in nonprofits.
• What is a member relationship
management system, and what information should be captured?
• How to link member data and forecast trends.
• How to develop and analyze data through surveys and other research tools.
As a result of Institute, I have a much clearer vision of how my association can operate more effectively. More important, Institute enabled me to own my role in my association.
Legislative and Regulatory Affairs, National Potato Council First-Year Attendee
10 Institute for Organization Management
Ryan Krabill Senior Director
E250 Creating a Government Affairs Program
Step by step instruction on how to establish a successful government affairs program utilizing communication vehicles.
• Who should be involved in the program?
• What potential issues should be addressed, including structuring a legislative agenda.
• Legal, financial, regulatory, and political implications.
E263 Communicating Through the Media
There are times when you want or need to be out front on an issue and times when the best defense is a good offense. Learn how to maximize, or minimize, attention on an issue or event with the media.
• Understanding the vehicles for sending your message.
• Communicating your message with impact to different media outlets.
• Messaging with maximum preparation.
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