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INSTITUTE Core Courses | Second–Year Courses C220 Is That Legal?


Perhaps the most important part of any job is knowing the law. Don’t put your career on the line because you are simply misinformed on legal issues.


• Corporate and operational legal issues.


• Areas in which legal problems are most likely to occur.


• Legal trends that affect nonprofits.


C230 Managers Who Motivate You play an integral part in empowering your colleagues to achieve greatness. Learn how to assess and improve your own management style to tailor to the needs of your diverse workforce.


• Developing your personal management style.


• Understanding a diverse workforce to effectively reward and recognize employees.


• Managing conflict and change.


C250 Customer Service Inside and Out


It is essential to possess a customer service mentality. Discover ways to outline and refine a quality vision statement for your customers to keep them satisfied.


• Defining a customer service vision for your organization or department.


• Earning a reputation for superior customer service.


• Managing customer expectations. C260 Marketing Strategies


Learn how to create and implement a marketing plan to promote your organization and community. Find out how to target specific audiences, develop effective one-to-one and one-to-many communications, and assess marketing programs.


• Key elements of a marketing plan.


• Techniques for researching your audience and measuring success.


• Marketing tools for nonprofits.


C261 Events: Strategy and Operations


Events and programs typically bring together a wide range of stakeholders for a specific purpose. Examine events that exceed the needs and expectations of all involved.


• Create events with a strategic purpose and tactical event planning.


• Use technology to effectively reduce costs, reach a larger audience, and streamline processes.


• Logistical operations, budgeting, and staff time.


C270 Effective Government Affairs Programs


Nonprofits serve as advocates for their members and communities. No matter your experience or organization’s size, organizing a grassroots network doesn’t have to be overwhelming. Learn the basics of a successful approach to legislative advocacy and policy.


• Why nonprofits should be active on the legislative front.


• Form a legislative policy. • Run a grassroots network.


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Institute for Organization Management


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