DECEMBER 2012 n VSM


Your independent practice is UNDER ATTACK


From the corporate vet chains. From pet owners feeling the pinch. And from the rising cost of doing business


This new FREE vets marketing book tells you what to do about it


Claim your FREE paperback copy of a new book on vets marketing


“The Game is Changing” has been written by the team at Vets Practice Growth UK, and looks at the 12 key practice growth and marketing ar- eas you need to focus on.


A After a successful launch at the London Vet


Show, the book has already been requested by more than 510 UK veterinary practice owners.


The book reveals that it is tougher than ever before to own an independent veterinary prac- tice in the UK.


There’s more competition around. The big venture capitalist-funded chains are becoming very aggressive with their marketing and chang- ing perceptions of veterinary services in this country.


There is research suggesting corporate vets


will own 20% of the UK market by the year 2020.


GROWTH: The new book on vets marketing, launched at the recent London Vet Show


Meantime pet owners are really feeling the pinch after years of recession, and are increasingly looking for ways to reduce their bills – especially by purchasing drugs on- line.


The recession has turned into a depression. And a recent BBC report suggested it will continue until 2015.


Many practice owners have found themselves working longer and longer hours for less profit and a lower personal income.


new book that’s just been published reveals the modern challenges to an independent veterinary practice, and what you can do to combat them,


The problem is, as the business owner, you can’t physically


work any harder to combat the modern challenges to your vet- erinary practice.


It’s unproductive. Actually, you need to work less and see few- er clients to increase profits and make your business stronger.


This is critical. Because having a robust busi-


ness that will thrive over the next decade is less to do with how good you are at providing qual- ity veterinary services, and more with how good you are at the business of running a vets.


And it’s why the authors have agreed to give away 100 paperback copies of this book to cel- ebrate the launch of Veterinary Supplies Maga- zine.


Inside the book, you will quickly discover: • Why the veterinary market is changing and


how it’s likely to pan out


• How to see off the threat of the chains and online meds stores


• Ethical ways to increase turnover, profits and your personal income


• Why you must create a practice that doesn’t rely on you personally to thrive (get it right and it will delight your clients). This also gives you a business that is easier to sell


100 paperback copies of this book have been reserved to be posted, totally free of charge, to Veterinary Supplies Magazine readers.


To get your free book, just visit the website address below. There’s a simple form to fill in which will take you no more than ten seconds.


GET YOUR FREE VETS MARKETING BOOK POSTED TO YOU TODAY


To claim your FREE copy of this new paperback (worth £4.99), visit this special web page and fill in your details:


www.freevetsbook.co.uk


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