Park People Q Lines Will Morey
Will Morey, 55, is the incoming chairman of the International Association of Amusement Parks and Attractions (IAAPA). As president and CEO of the Morey Organization, he and his brother Jack oversee the operation of three amusement piers, two waterparks and a number of other businesses in the New Jersey shore resort of Wildwood. Will,
who holds a BS in Finance from Auburn University and is a licensed commercial pilot and certified flight instructor, lives locally with his wife of 27 years, Janice, and their two sons, Will and Kyle. He took time recently to talk to Park World about his vision for IAAPA.
As incoming IAAPA chairman, what are your goals for the coming year?
I’m focused on ensuring the diligent execution of IAAPA’s 2013-2015 Strategic Plan. This is essential, as the plan identifies key initiatives that several of IAAPA’s best minds and leaders identified as key to the association’s and the industry’s future success.
IAAPA has made great strides in establishing regional offices in Europe, Asia-Pacific and South America. What opportunities are there for the association in the Middle East, India, or any other new markets? This is a very important and exciting time for IAAPA. There is substantial growth opportunity around the world, which underscores our responsibility to serve and advance the industry in every region. Asia- Pacific is probably the largest in terms of potential growth for the near future and our regional office in Hong Kong currently services IAAPA members in the Middle East and India adequately. Presently, IAAPA is most involved in fulfilling the need and interest for safety seminars in the Middle East region.
How do you keep trade shows affordable for visitors and participants?
One way is to continue to use technology when possible to help lower the cost of producing the show and deliver value. Innovation directed at the show experience is occurring on a continual basis. I believe the value and “sizzle” of Expo continues to be fresh, exciting and well-worth the price of admission.
Was keeping IAAPA Attractions Expo in Orlando for 10 years the right decision?
Orlando is the unofficial capital of the theme park industry and an ideal location for IAAPA Attractions Expo. Clearly, the selection of Orlando as a long-term venue lowers the cost of production for both manufacturers and suppliers. IAAPA is fortunate that Orlando is home to so many world-class theme park facilities that contribute to keeping an Orlando visit experience fresh and exciting. Also, Orlando’s world- class convention centre and local attractions allow all of our members from zoos and aquariums, science centres and museums, to family entertainment centres, waterparks and amusement parks to shop nine- miles of aisles and learn from some of the industry’s best.
Do you plan to keep moving the European/Asian expos around from city to city, and might there be scope for than more than IAAPA one trade show in either of these regions? Keeping in mind language and cultural differences in each of these regions, it is important that IAAPA’s trade shows rotate within the regions. That being said we are working to identify cities within each region that make the most sense for both IAAPA and our members.
Will with brother Jack Morey at one of the family’s piers in Wildwood, New Jersey 42 NOVEMBER 2012
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