RAINBOW PRODUCTIONS represents over 120 children’s characters and organises the attendance of these favourites at live events across the UK, working in partnership with licensors, licensees and retailers. The opening day of this year’s
01268 511522
+353 8729 79131 01707 655 045
London Toy Fair saw Rainbow managing the personal appearances of 16 famous children’s brand characters on behalf of licensors. In attendance were a number of recently acquired characters in the company’s portfolio – with licences such as Chapman Entertainment’s Raa Raa
the Noisy Lion and HIT Entertainment’s Mike the Knight – alongside more established properties like Peppa Pig and Dennis the Menace. Characters took part in the group photo call and other media engagements, with these appearances helping to generate coverage within the toy industry press on behalf of the brand’s owners. Rainbow’s licensed characters also attended the stands of associated toy licensees, for press opportunities geared towards highlighting toy ranges. In-store retail visits, shopping mall tours
and family festivals provide an opportunity for a licensed costume character to engage with a young audience and add even more interactivity and entertainment to promotional activities. This brand extension into live
events also serves to keep the brand front of mind, helping promote toy listings. The first quarter of 2012 saw
Retail logistics company Import Services has a toy client portfolio including Flair, Toymaster, Jakks Pacific, Melissa and Doug, IMC Toys and Fun4Kids.
The firm handles inbound shipping, customs clearance,
warehousing operations, high volume order processing, pick, packs and distribution throughout the UK and continental Europe. Import Services began working in the industry 25 years ago.
It is based in Southampton and operates with three Port- centric flagship DCs, the latest of which is a 165,000 sq ft, 22,000 pallet capacity site, situated adjacent to where the container ships berth at port.