www.toynews-online.biz Pedal power
Sales of non-pedal ride-ons rose three per cent in August year-to-date, while NPD’s skates, skateboards and scooters category was up 21 per cent. Dominic Sacco gets his skates on and takes a look at the hottest wheeled toys rolling into stores over the next few months
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extend the offer to include clear Canadian maple decks and the option of spray cans to allow budding street artists to truly customise their board. Packaging has been
carefully designed to overcome shelf space constraints, while bold graphics and window box display give the products great shelf appeal.
The DIY sets come with the option of 17-inch, 21- inch, 28-inch and 31-inch
Distributor Re:creation says Razor continues to dominate the market, with sales up 25 per cent year on year.
Razor Pro Range Reinforced to withstand impacts and high force, the Pro series line of scooters have been built with a super tough construction of 100 per cent aircraft-grade aluminium, fixed handlebars and non-folding designs for extra durability, ultimate performance and strength. Wide deck versions will launch in 2013. There are also Razor scooter accessories. These include scooter wheels, clamps, grips and deck tape. These will arrive from January.
RazorX Skateboards RazorX skateboards will launch from
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next spring and will be priced from £24.99 to £34.99. Products range from old school short boards to spark boards.
Razor Berry Scooter Available spring 2013, the Razor Berry’s design is all about the younger rider. The lightweight yet robust frame, cushioned foam grips and anti-slip skateboard style plastic deck makes it an ideal way for children aged five and up to get to school or play in the park.
Razor Electric Scooters In August Razor introduced the E90 scooter, designed for children aged eight and over. It has a smaller, lightweight frame and child friendly features. A kids’ TV campaign for the E90 is running until early December.
The New Year sees Debut launch its Monster range of build-your-own skateboard sets, with combinations of deck, truck and wheel packs. These will give customers the option of designing mix-and-match boards that can be customised with animated Monster character graphics. Prices range from £19.99 to £79.99, giving you the option to fully customise your own bespoke board with a specification set of your choice. Typically, each set will comprise of two decks, two sets of trucks and wheels, with two risers and tools for assembly. For the adult market, Monsterboards will
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The Barbie range of bikes and scooters sees major partnerships with two leading manufacturers, along with a major TV campaign, to support the Barbie range of wheeled and sporting goods. The brand is celebrating
Mega Bloks has launched a new range of Whirl & Twirl Ride-Ons (£24.99) this autumn/winter. The line offers pre- schoolers aged over 18 months an active play solution.
In bright primary colours, the sturdy ride-ons provide indoor and outdoor active play, with fully functioning castor wheels that turn 360 degrees. Promoting physical development for pre- schoolers, the Ride-Ons also feature fun
personalities and themes to encourage role play. For girls, the Lady Bug features an animated and friendly face and fun colour scheme, while the Race Car design for boys features chequered flag designs on the sides. The products also offer a storage solution, with space at the back to store building blocks and toys. The front of the seat curves upwards to provide an easy to grip handle.
the relaunch of its bike range with HTI. The collection includes ten-inch, 12-inch, 14- inch and 16-inch frames along with lots of bright bike accessories.
The scooter collection also
sees a relaunch with Hy-pro. The range now includes scooters for autumn 2012 and is expanding to a wider range of inline scooters, triscooters and accessories for spring 2013.
It aims to capture the Barbie
signature style in a creative that girls will love.
A TV drive will support both ranges using the ‘Wow look what happens when you play with Barbie’ creative, showing girls riding off on their Barbie bikes and scooters. The campaign started on October 15th and runs for five weeks on major TV channels.
NOVEMBER 2012
decks, and the full range of ABEC bearings, which complement the various trucks and wheel size options. Early signs are that personalisation
of hardware has taken off in the UK, and the Monsterboards team is keen to work with retail to make sure they are best placed to penetrate their target market.
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