44 SECTOR GUIDE SPRING/SUMMER LINES LEGO 01753 495 000
LEGO’s hotly anticipated new IP for 2013 has been announced as Legends of Chima, a fusion of animal and tribal worlds. The range includes combination of buildable figures, play-sets, ‘Speedorz’, board game and associated licensed product – to allow ‘fast, action- packed immersion’. LEGO Friends goes in to 2013 with
new products ranging from pocket money animal-based collectibles to mid- range treats and hero products. Blind bag collectable Minifigures will see two launches in early 2013. In LEGO City, new themes will include
Fire and Elite Police, plus an extension to this year’s Great Vehicles concept which targets treats and loyalty purchase opportunities. Now in its third year, LEGO Ninjago will continue to expand the ninja storyline. Action figure line Hero Factory will see the addition of more characters and improved versions of favourite models. New combi models – which combine a Hero and Villain figure – aim to encourage children to ‘beef up’ their heroes. In Technic, key for Q1 are two new low price point action vehicles, which use pull back motors and offer a simple build for boys new to Technic.
RE:CREATION
The LEGO Star Wars universe will expand by introducing novelties and well-known redesigned best sellers. The line-up includes Yoda Chronicles – an overarching theme for the company to support a fully integrated campaign. New content to support the Chronicles include LEGO-related movies. The partnership between LEGO and DC Comics and Marvel, will see the unveiling of more Batman, Superman, Spider-man and Iron Man lines. A selection of products will be launched between January to May. Carrying over from the launch of The Hobbit: An Unexpected Journey range in December, the company will continue to invest in and promote the IP into the New Year. Featuring a library of characters and settings from the first instalment of the epic film trilogy, the range will give fans of all ages a chance to build and play out the fantasy story.
Duplo
Launching in January, a new vehicle- based sku designed to teach pre- schoolers how to count will be the big focus for the brand.
This will line up alongside a number of new starter sets. These will work to expand the target age range downwards and increase recruitment from a younger age, offering simple builds and bigger bricks, new shapes, decorations and features, plus a strong price offering. As well as a boys equivalent to
Creative Cakes, two new Disney Princess sets will appeal to the girls audience. Two new fun stories will also join the Bricks and Books range and complementary extensions to the existing LegoVille assortment will offer further role-play opportunities with vehicles, characters and animals.
0118 973 6222 Moshi Monsters
New for 2013 is the world of Micro Moshi. The Micro Collectables pack contains seven Micro Moshlings, while Micro Mega Heads have exclusive surprise Moshlings inside. Case Faces are oversized Moshling heads. Series 5 Moshi Monsters Blind Bags and a Collector Pack that includes five Moshling figures also arrive. There are six new characters to add to the collection of Squashi Moshi, too. New Moshling Habitat play-sets
include The Foodies Yum Yum Lair and the Beasties Jungle Hut, which come with two Moshlings from their species. Moshi Monsters arts and crafts lines include Make A Moshi and Moshi Beads, plus Yum Yum Kitchen: Shape and Decorate, Yum Yum Kitchen: Melt and Mould, plus Ice-Scream Cone Chaos.
In spring/summer 2013, Re:creation will enter the blaster category with Air Storm – a full collection of bow blasters. Turn to page 23 to read a full feature on the new brand and to find out the company’s ambitious plans. Following the 2011 sell-out success of
Finger Whips, Re:creation is set to introduce a pro-style range to the miniature scooter collection with an updated look and fully interchangeable
parts.The flexible die-cast mini
NOVEMBER 2012
scooters allow kids to perform finger tricks and live out the pro scooting experience, by changing the wheels, handlebar, fork and deck to build their own custom design. The collection features four stunt scooter models – Blast, Pro, Dirt and Insane (pictured above) –which all come with interchangeable parts, allowing kids to create their own distinctive finger scooter. A stand is also included.
Crayola Key arrivals to the My First Crayola range include the Farmyard and Seaside Colouring & Sticker Books and the Mix n’ Match Misfits Colouring Book. New kits additions include Stencil
Fun, Sticker Fun and Animal Creations. To be launched under the Creations brand are Jewellery Boutique Themed Pack, Origami Jewellery, Glamour Bangles, Origami Room Décor and Catwalk Creations Beach Fashion Pack. There’s also the Musical Rub Art
Station, Shape & Create Dough, 30 Triangular Crayons, three Safety Scissors and two Character Markers.
KLUTZ 020 7756 7695
Klutz: Dot Jewellery is another addition to Klutz’s collection of jewellery kits. The product lets children make colourful, custom necklaces and bracelets using non-tear paper dots. Simply glue the dots onto
durable, clear cord to create one-of-a- kind, eye-catching jewellery. Meanwhile, Klutz: Impossible
Launching in April, Klutz: Make Clay Charms let kids create their own adorable adornments. The kit shows girls how to customise their own charm bracelet with more than 30 different clay charm designs. The set includes nine colours of clay, a charm bracelet and a fold-out drying and display rack.
VIVID
Objects features 25 eye-popping projects to make, see and do. The ‘why behind each wow’ is clearly explained to make this not only weird but also wonderful. It includes everything required to carry out the experiments, including a wobble stone, hinged mirror and plastic animation sheet. All of the Klutz kits are designed for kids aged over eight and retail at £12.99.
01483 449944
AniMagic Brand new to the AniMagic collection are Cutey Eyes Babies, while the loveable Newborns are refreshed.
Canimals These are based on a new Aardman animated show. The toy range will consist of Squeaky Canimals, Canimal Keyrings, Squeaky Canimals Triple Pack and Talking Canimals Assortment featuring Ato, Oz, Mimi and Uly.
Smasha-Ballz and Flufflings The novelty plush lines will sell across key price points. Flossy, Loopy and Chirpy are characters in the Fluffling Luvimals. Mini Smasha-Ballz characters are Big Mo, Van Wolf and Zeebo.
Bubble Shooz Bubble Shooz are new strap on shoes that give a bubble popping sensation.
Cut the Rope Vivid’s Cut the Rope toys will include ‘Nommies’, collectables of Om Nom and his spider buddy which be available in both blind bags and as a five pack. Other products include backpack buddies Om Nom Clip Asst, dress up items and Talking Om Nom.
Skylanders Vivid has produced a range of Skylanders plush toys in clip on, ‘soft toy’ and ‘larger scale plush’ sizes.
Pre-school From the CBeebies show Cloudbabies, kids can pull along BoBo White on his Sky Donk, which has a posable head and arms. The Musical TV plays the show’s theme tune while Cloudbabies on Horsies has Baba Pink, Baba Blue, Baba Green and Baba Yellow to collect. Musical Baby Jake, meanwhile, sings
the Yacki Yacki song when pressed. Children can also enter Baby Jake’s world of discovery by driving him along in his Push Along Digger.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84