www.toynews-online.biz THE IN THING 0845 365 3030
believes Predasaurs will be one of its biggest launches to date. Prices will range from 99p to £8.99.
Zombie Zity Just because you’re a brain munching zombie doesn’t mean that you can’t be good at your job. Zombie Zity is a world centred on unique zombies all with their own occupations.
Linked closely with the interactive
Predasaurs Predasaurs ‘combine the awesome power of two of history’s most fearsome dinosaurs to create ultimate fighting machines’, according to the firm. Complete with their own unique abilities and weapons, there are 24 Predasaurs figures to collect and the range includes foil bags, collector’s tins and play-sets. It is supported by an interactive website where fans can learn more about Predasaurea the mystic island home of the Predasaurs and play an online game. With a heavyweight sampling campaign and TV advertising schedule planned for early January, The In Thing
MEGA BRANDS
Zombie Zity online world, the range includes trading cards and bobble head figures. Kids and zombies must work together to defeat the evil mayor of Zombie Zity and restore order to the Zity. Priced from 75p to £2.99.
Jitzu
The ancient city of Kurumaken is fabled for producing the most skilled and powerful ninja warriors in the world. Trained in the art of Jitzu, each of the five clans have competed for centuries to prove which is the greatest Ninja School. Jitzu combines collectibles with a skill- based throwing and construction game. Each individual Jitzu comes in one of four different element types and a range of colour combinations which then connect to make huge, complex shapes. Priced at £1.99.
01844 350033
Toot Toot Drivers The Toot-Toot Drivers Airport is the latest addition to the range. Suitable for kids aged one to five, it comes with a turning antenna which controls the flying ‘cloud’ platform, lift up gate, twisting fuel pump and wing gauge. With the Toot Toot Press & Go Launcher, also suitable for kids aged one to five, press the launch button to watch the car race along. The Launcher can also be detached from track and used within other Toot-Toot Drivers play-sets.
VTech Baby New to the VTech Baby range is VTech Baby’s Laptop, for 12 to 36 months, made up of six shape buttons and three piano keys that play one of ten different melodies in two different modes of play. The VTech Baby Pull and Play Turtle, for nine to 36 months, has a string to pull the turtle along that when pulled shakes the head up and down as the moveable gears on its back light up.
FLAIR
SECTOR GUIDE SPRING/SUMMER LINES 45 VTECH 01235 555545 My 1st Tablet, designed for children
from two years, is an introductory tablet with 12 activities for fun number and letter learning, 26 alphabet and learning objects as well as piano keys to play music and learn numbers. Little Gadget, Letter Friend, for two to
fives, is the son of Gadget the Robot. The cute little robot teaches phonics, letters, objects, telling the time and much more. Has an LCD screen.
KidiActive VTech is entering the outdoor market with the launch of the KidiActive range. Toys include VTech 2-in-1 Skipping Rope for three and over, boasting eight modes of play, four in rope modes and four in ribbon modes which teach numbers, times tables and counting by numbers. This will be supported by a heavyweight TV campaign and PR support.
Switch & Go Dinos New is Grando the Giganotosaurus which, within a few simple steps, can be changed from a car into a stomping dinosaur with sound effects and an LCD screen. There is also Sabre the Allosaurus which transforms from a speedy plane to a lively dinosaur in just a few steps. Both are for kids aged three to eight.
Kidi Creative Finally, new to the Kidi Creative range comes the KidiPet (4+ years), a handheld pet touch screen nurturing activity game. Teach pets tricks, take them for an outing, wash, feed and love them as you play in six different modes in locations such as home, market, pet centre and outings.
020 8643 0320 Popular girls’ brand,
Inspired by Skylanders Spyro’s Adventure, and building on the anticipation of Skylanders Giants, the Mega Bloks Skylanders Giants construction toy range offers the first- ever build experience for Skylanders fans. Tying in with all-new game content, the sets will drive collectability through key characters, awesome builds, loot, and accessories. With battle innovation at the heart of the new range, the four Battle Portals come with an iconic buildable character, an enemy, a light-up battle portal with rolling features, plus a bumper system. Fans can slide the buildable portal
towards the battle bumper to knock out the enemy and practice their battle skills in target or rebound mode with other Battle Portals or combine with the Ultimate Battle Arcade with its 5-in-1 play pattern.
Play-sets will offer action features at a
range of price points for kids aged five and up.
Vehicles and locations from the game can be brought to life with sets like the Sky Turret Defence, Troll Mech Ambush, and Arkeyan Copter Attack, featuring working launchers, key buildable characters, and loot. The larger play-sets in the range include Crusher’s Pirate Quest, with rebuild functionality, and the Dark Castle Conquest.
Each include working launchers,
action-reaction features, loot, and buildable iconic characters. Mega Brands will also be introducing the highly-anticipated role-play range in spring 2013.
Spring/summer will also see the
introduction of a brand new play experience for girls, with the launch of the first-ever Mega Bloks Barbie construction range.
The new building line will allow girls to build and style the glamorous world of Barbie by offering new Barbie collectables, colourful blocks and play- sets with a focus on customisation, accessorising and fashion.
Turtle fever is back and Flair is launching the hotly tipped Teenage Mutant Ninja Turtles toys. Flair says it is the biggest launch in company history. and adds that the action figures, vehicles, play-sets and role-play ‘feature a level of detail never seen before in a Turtles range.’ The Tree Fu Tom collection includes action figures, play-sets, role-play items and vehicles allowing fans of the show to transform themselves into Tom and practice their Tree Fu moves. The TV show encourages movement development and Flair has highlighted this in its collection. The Trash Pack will grow with Series 3
Trashies, new play-sets, and the arrival of the Ultimate Fighting Trashies.
Sylvanian Families, is expanding and the characters can now indulge in favourite treats such as fish and chips from the brand new Fish and Chip Van or a sweet treat from Elsie Buttercup’s Ice Cream Cart, or Dolly the Sheep’s Candy Floss Stall. Joining Emotion are Pets Little Cuddles, three super-
soft mini interactive plush friends which present a more affordable option for girls to adopt. Little Cuddles will also be joined by the Emotion Pets Playfuls, two interactive monkeys that like lots of attention. For Creative Play Aqua Beads adds sparkle with Jewel Rings, together with new sets featuring Minnie Mouse and Disney Princess. Cool Cardz will also take on a whole new look that appeals directly to boys – XCardz. Further new collections will swell the
portfolio, such as the return of Back Yard Safari. There will be more in store for Monsuno and other Flair favourites. All collections will be supported with heavyweight TV and active PR.
NOVEMBER 2012
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