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52 SECTOR GUIDE WHEELED TOYS ISKUTE


Setting records in both multiple and independent Australian retailers alike, Karnage is a success story that


distributor iSkute just could not ignore. “The guys at Karnage in Oz have been in the skateboard market for years – they know what makes the difference between a good and a bad product,” says iSkute’s Luke Maker. “When we were introduced last spring, it was an easy decision [to partner with them], and now with a full range, Karnage has become a go-to


ASOBI 01803 558 885


place for all your retro needs. They have the standard board in 22.5 inches,


the long board at just shy


of 27 inches and now with a patent pending new cut-out in the deck, creating a nice handle and a really cool board.


“Plus, the boards have a totally new


innovative manufacturing process that creates the coolest chrome finish in a multitude of colours. It’s innovation and retro in a sweet package. And it’s easy to see why they are selling loads of boards. These things have to be seen to be believed.”


01628 200077


adults) promises hours of entertainment, not to mention great exercise. The magical mystery car fuels the imagination, while helping children keep fit and have fun. And, with no pedals, motors, batteries, or greasy chains, it’s good to the environment too. The Didicar is a unique ride-on that is


Asobi is delighted to present Didicar to the UK market, which it believes is a fantastic new innovation in wheeled toys. The design for children (and


JOHN CRANE


The Pintoy ride on Digger features four rubber wheels for a stable ride and has a working digger scoop. The First Bikes from Tidlo are ideal for little ones as they learn how to balance. The range features sturdy wooden structures, with easy grip handle bars, bells and pneumatic tyres. The seats are also height adjustable.


The First Balance Bike is ideal for teaching children balance and coordination, as well as boosting their confidence. The First Bikes come in pink, blue or red. Also from Tidlo are Vespa style scooters. The Red Scooter and the Lemon Scooter also have a sturdy


DKL


DKL Marketing is proud to be the exclusive UK and Ireland distributor of Wonderworld Wooden Toys and Miniland Educational. A retailer favourite for many years, the Ride-on Fire Engine is ideal for toddlers who are beginning to walk, with its easy top grip handle bars, low seating and easy steering. It helps to promote posture control and balance, and features a storage compartment under the seat. In addition, Puffy Dragon offers customers a mix of plush and wood,


NOVEMBER 2012


always ready to go, as it is self propelled there is no need to change the batteries or start up motors. All the Didicar needs is a rider. Asobi says “it really does encompass all elements of the perfect toy”.


01604 77 49 49 MV SPORTS


MV’s ‘Stunted’ range is the perfect Street Sports range for the style conscious older boy. With products suitable for beginners and experienced ‘Stunters’ alike, each is designed with high performance and image in mind. One to look out for is the Stunt Scooter XT which comes four colours. MV’s boys pre-school offering is led


by the evergreen classic, Thomas & Friends. It also includes a host of wheeled toys featuring hit licensed properties, such as Mike the Knight, Fireman Sam and Peppa Pig. The latter comes in girly pink and purple colourways across trikes, bikes and scooters. For older boys there is Ben 10 and


Star Wars. The new Ben 10 Omniverse range


ensures that Ben 10 will keep flying the flag for one of MV’s most successful wheeled toy ranges, while the menacing Darth Maul range is the ultimate must have for any Star Wars fan. The older boys arena is further supported by strong line of wheeled toys for Transformers Prime and Power Rangers.


HABA


Children are enthralled by vibrant colours, shapes and textures, and Haba says its collection of wheeled toys ‘is guaranteed to delight every tot’. The range of wooden vehicles is ideal for roll-around or pull-along fun. The brightly coloured Terry Train has two wagons transporting both a kaleidoscope and little bell, whilst Tony Tractor has large chunky wheels and a rattle barrel that will jiggle and shake with each small motion. Plus, Haba’s Pulling Figures


characters Caterpillar Rina and Crab Calino both have cheeky faces and wiggling bodies that will wobble when they are pulled along outside.


wooden structure with easy grip handle bars and pneumatic tyres.


01604 678780


with a strong colour accent and durable design. The soft dragon seat can also be removed for use a separate cuddly toy. Miniland’s selection of


Jumbo Vehicles are ideal for outdoor or indoor play. With its ride-on feature, the Monster Truck (£50) has sturdy wheels and a multi-functional tipper.


As with all DKL Ranges, Miniland and


Wonderworld are supported by a full in-store programme including dedicated planograms, a high profile marketing campaign and extensive social media activity.


Early Rider is a British company founded by Andy Loveland in 2006, which specialises in designing and manufacturing innovative cycling products for children from one to seven years old.


The Belter bike (pictured above,


around £230) boasts an anatomically correct riding position with a carbon seat post, forged aluminium frame, short reach mini ‘V’ brakes and an all


EARLY RIDER MV’s own branded wheeled range is


attracting interest, too. The ‘Grow & Go’ range is focused on a parent friendly combination of convertibility and re-configuration, which allows each product to adapt to the child’s needs as he or she grows in confidence. Ready Steady Ride is MV’s range of wheeled toys, offering great quality and performance at a value for money price.


0161 304 9555 0121 748 8000


All of Haba’s wheeled toys are designed to grow with the child. The company says the toys are of the highest quality, providing longevity and years of playtime to pass down from generation to generation.


01794 367 302


aluminium wheel set. Weighing in at just 5.6kgs, it is under half the weight of many 16-inch bikes on the market. In addition, the Belter features the


world’s first belt drive train on a kids bike, as part of a two-year development in partnership with Gates Carbon Drive. Then there’s the £69 Spherovelo, which uses ‘spheres’ as wheels to make the centre of gravity lower, legs splayed in a wider, more stable position, while the ‘fall path’ is much slower. The front wheel of the Spherovelo moves on a fixed axle offering stability and control, while the rear wheel is completely free to move in all directions. This in turn offers the child time to


regain balance using their legs, without falling off the bike.


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